Killer Copywriting – Part 1- The Magic of Your Lead
Posted on June 5th, 2008 by Million Dollar Mike Morgan
Why is the first paragraph of copy so critical?
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Why is the first paragraph of copy so critical?
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I love this hoagie place a few blocks from my office called Franklin’s Hoagies. They make a pretty killer cheese steak… but the best part is the people who eat there.
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In an earlier article, I explained how you can use audio to collect and share testimonials. Audio is also a great tool to increase conversions. If you’re looking to boost sales, audio could be the secret weapon you’ve been looking for.
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Most marketers struggle to get a large number of good testimonials they can use on their website. I’m talking about great testimonials – audio and video testimonials that really convince people!
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There are three simple mistakes that are made by copywriters. Since the goal of direct-response copywriters is to get as many sales and opt-ins as possible, these mistakes should be avoided.
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Today’s topic is: How to tap the profit power of niche marketing.
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Many marketers wonder if product launches still work. We all know the techniques, we all see it coming. Could this formula still work? Why do a product launch, anyway?
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Have you seen all the hype lately? Online copy is filled with hype which frankly doesn’t work. It turns off the readers, the clients, even other copywriters! Despite these problems, copywriters still churn out hype-filled copy (I admit, I’ve been guilty myself on more than one occasion!). How do we avoid writing hype-laden copy?
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Up front, I have to say one thing: I don’t think Writer’s Block exists. It is a fantasy that we have made up, a mythical fairy tale. In the real world, you are either “writing” or “not writing”.
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If you want to make a quick boost in the results your copy brings home, take a look at some of the better books on the subject of copywriting, and marketing in general. Some of the very best learning you can do about writing copy comes from inexpensive books on the subject – and even books off the subject.
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