Avoid the Three Biggest Mistakes Made by Copywriters
There are three simple mistakes that are made by copywriters. Since the goal of direct-response copywriters is to get as many sales and opt-ins as possible, these mistakes should be avoided.
By correcting these three specific problems, you can instantly increase sales and opt-ins.
Today’s resource comes from my own site. You can download free copywriting videos by visiting this site: www.WebCopyWritingExplained.com
What are the three most common mistakes made by copywriters? They’re not grammar or syntax errors. They are rather errors in approach or mindset. While these may seem to be “soft” topics, they directly affect your results.
Here are three common mistakes you should avoid:
Not writing to the reader. Robert Collier, a direct-response genius, tells writers that they must join a conversation with the reader, one that is already going on in the reader’s mind. You don’t have to become a mind-reader. Just get to know your audience – what they want, need, and desire. Use words that echo their thoughts and emotions. That is the only way to get their attention. In his book Breakthrough Advertising, Eugene Schwartz says, “You cannot, with your copy, create desire. You can only channel desire that already exists.”
Writing Copy That Sounds Like Copy. A lot of copywriters are guilty of this! We read great copy, we get inspired by it and we want to emulate the style, the flow, the rhythm, the language, even if our product or service is nothing similar. This doesn’t mean you shouldn’t use good craftsmanship, it just means if you’re writing material that you hope other copywriters will think is cool, that’s probably the kiss of death for your promotion.
Not knowing the product. Eugene Schwartz often wrote book promotions. He would actually read the book. He wouldn’t just read it once, either – he would read it three or four times, and make pages and pages of notes while he read. Only then would he write the sales copy. Writing copy for a product you know nothing about is a terrible disservice to your customers. If you know your product intimately, your copy will improve dramatically. Better sales will follow.
Filed under: Copywriting