How Personality Spices Up Your Copywriting
I love this hoagie place a few blocks from my office called Franklin’s Hoagies. They make a pretty killer cheese steak… but the best part is the people who eat there.
I know everytime I walk in the place and belly up to the lunch counter, it’s gonna be entertaining. And the focus of the entertainment is the owner, Larry.
Larry has a personality the size of Texas. And funny enough, you love him… or hate him. There’s not much in between. (Although MOST of the folks there love him.) But the guy can polarize the room pretty quick.
Good old Larry has an opinion about EVERYTHING. And if you don’t share it… that’s ok… in fact all the better. Need to know why the cost of gas is soaring? Ask Larry. Who to vote for? Larry will surely tell you. He’ll hop up on his soapbox and give you a pitch on any subject.
And I love the fact he never harbors a grudge… even if you don’t agree with his point of view.
It’s hard to get a seat there sometimes. I mean… the place is hopping. And it’s all because of Larry. People just love his larger than life personality. Check out what his sign in the window says…
“Come on in and eat something before we both starve!”
Gotta love a guy like Larry, because his lesson will hone your copywriting and marketing chops. (As proof, I’ll submit that Franklins Hoagies has been in business for 32 years.)
Ready?
How much personality have you seen in the hundreds of marketing messages you’ve been exposed to today?
Almost none, right?
But I’m sure the ads brimming with personality are easily remembered than some corporate schtick. If you want to make your ad’s more memorable, inject a little… even a lot of personality. Don’t be afraid to polarize your market. In fact, I’d prefer to cull the herd early on and make a stronger statement from the get-go because the readers who remain will be the most likely buyers.
I always say…
“If you try to be everything to everybody, you’ll end up being nothing to nobody!”
Okay, maybe I swiped it from my long lost grandpa. But it has it’s loaded with personality, don’t you agree? The point is, add a dose of personality to your marketing (email, website copy, even opt-in pages). Make them memorable. You’re going to make some friends and infulence some people.
You may just get a shocker because…
When people “get” you… you become a long lost friend that people love to buy from
Since life is dull for them (most of them anyway), your excitement will build more customers (and even raving fans).
Just try it and see. I’m not making this up… look around at some of the personalities online. Guy’s like Matt Furey clean up with this technique. Now you can too.
Filed under: Copywriting