Boost Conversions by Reading Books
If you want to make a quick boost in the results your copy brings home, take a look at some of the better books on the subject of copywriting, and marketing in general. Some of the very best learning you can do about writing copy comes from inexpensive books on the subject – and even books off the subject.
Great writers improve their writing by reading books. This is a great way to improve your skills in the copywriting field, too. Today, I’ll offer you a few suggestions for books that will quickly boost your copywriting results.
Of the four books that I recommend, three are on copywriting. The fourth is off-topic, but still offers valuable advice on selling your product or service.
My first recommendation is The Robert Collier Letter Book, by Robert Collier. This book has become a classic in the copywriting and marketing industry. Collier himself wrote many of the ads in the book. While the language is somewhat antiquated, giving an old-fashioned feel, the basic principles of the book still stand the test of time.
John E. Kennedy’s Reason Why Advertising is a fantastic book. It is harder to find than the others. At the end of this article, I will provide you with resources to find books like this.
My fourth recommendation is off-topic, but still relevant. While it isn’t about copywriting, it is about selling. You can enjoy this book at any time – in a house, with a mouse, or with a fox in a box! Check out Green Eggs and Ham, by Dr. Seuss.
You may be surprised to learn that Green Eggs and Ham can teach you persistence when making your sales. Learn how to come to an agreement with your potential clients so they become paying customers. It may seem silly, but you can learn important marketing lessons from Dr. Seuss.
As promised, here is a great way to find all those books. Bret Ridgeway of Speaker Fulfillment Services specializes in finding hard-to-find books on copywriting and marketing. Find what you need at his website at www.SFSBookstore.com.
One of the best investments you can make in your business is information. The books I have recommended will be a valuable addition to any marketing and copywriting library. They won’t cost a fortune, and the money you invest will provide you with great returns. They are truly valuable to improve your copywriting skills.
Filed under: Copywriting