Boosting Conversions with Audio
In an earlier article, I explained how you can use audio to collect and share testimonials. Audio is also a great tool to increase conversions. If you’re looking to boost sales, audio could be the secret weapon you’ve been looking for.
Spend an hour adding audio to three key parts of your website and watch conversions soar.
I believe the best tool on the market for putting audio on your website is Audio Generator. Here’s the site: http://newaudiomarketing.com. It is extremely easy to use. In fact, I find that most people end up putting more audio on their site once they have an Audio Generator account just because it is so easy to use.
Add audio to these three areas, and start boosting your conversions right away:
Squeeze Page. You can just reiterate the copy on your squeeze page. It might sound something like this: “Hi, this is Ray Edwards and welcome to my site. I’d love to tell you more about my copywriting services and how I can boost your conversions, reduce the amount of refunds you get, and help you build your business empire. To find out how I can do all that and more, just put in your name and e-mail address below and click the submit button.” Granted that is a crude example I just made up, but it gives you an idea of how it should sound. Make it autoplay on your squeeze page. I know some people think autoplay is annoying, but is this about annoying a few people, or selling a whole lot more of your stuff to a whole bunch of people? I’ve tested this on my clients’ sites – like Alex Mandossian, Jack Canfield, Mark Victor Hansen and Jeff Walker – and in almost every case, autoplay gets higher opt-in rates.
The sales page, right in your guarantee. Add a press-to-play button in the guarantee area of your sales page. Test data shows that this gives a bigger boost in conversions. People are reassured to hear a guarantee spoken – text just isn’t that comforting, sometimes.
Your order page. Sounds crazy? It’s not. I recommend autoplay on this page too. When people click the “Buy” button to get to the order page, include a brief audio clip: “Congratulations on making a great decision. Don’t forget, you get all these benefits when you act right now. Simply fill out your name and billing information. Make sure you double-check your credit card information for accuracy, then click the submit button.” An audio feed here gives you more completed orders.
Filed under: Copywriting