Many marketers wonder if product launches still work. We all know the techniques, we all see it coming. Could this formula still work? Why do a product launch, anyway?
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Filed under: Copywriting
Have you seen all the hype lately? Online copy is filled with hype which frankly doesn’t work. It turns off the readers, the clients, even other copywriters! Despite these problems, copywriters still churn out hype-filled copy (I admit, I’ve been guilty myself on more than one occasion!). How do we avoid writing hype-laden copy?
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Up front, I have to say one thing: I don’t think Writer’s Block exists. It is a fantasy that we have made up, a mythical fairy tale. In the real world, you are either “writing” or “not writing”.
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Filed under: Copywriting
If you want to make a quick boost in the results your copy brings home, take a look at some of the better books on the subject of copywriting, and marketing in general. Some of the very best learning you can do about writing copy comes from inexpensive books on the subject – and even books off the subject.
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Today’s subject deals with list-building. I get many questions from people who want to know how to build a list quickly to improve their business.
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Starting an online business can be tough. One major obstacle for business owners is the issue of payment. Some businesses open a merchant account to handle payments. But what can you do if you can’t get, or can’t afford, a merchant account?
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Filed under: Copywriting
These days a phrase I hear a lot from Internet marketers is: “Ray, I can’t get people to opt-in to my squeeze page any more. It seems like people don’t opt-in like they used to.” Are you nodding your head, right now? “Well, duh, Ray.”
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Millions of people worldwide run online businesses, but do not have English as their primary language.
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Filed under: Article Writing
Many people that I speak to think long copy is dead. They say that nobody reads it, it’s not effective any more, that long copy is hopelessly old-fashioned and out-of-date. I think that the demise of long copy has been exaggerated. Long copy still works and lives.
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Before writing an article, have you ever felt overwhelmed by a blank sensation, not knowing where to start?
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Filed under: Article Writing