How to Increase Opt-In Page Conversions
These days a phrase I hear a lot from Internet marketers is: “Ray, I can’t get people to opt-in to my squeeze page any more. It seems like people don’t opt-in like they used to.” Are you nodding your head, right now? “Well, duh, Ray.”
It’s harder than ever to get an opt-in. Partly, this is because of spam, fear, and paranoia. Once upon a time, all you had to do was include the magic words, “Sign up here to get e-mails”. No kidding, that’s all it took.
People would opt-in like crazy! E-mails, e-newsletters — everything was so new and exciting. My, how things have changed. Today, we are deluged with e-mails. People are constantly changing e-mail addresses. People have multiple e-mail addresses – heck, some people even have a fake e-mail address that they never check, just to deal with all the spam.
How do you crack through all the clutter? More to the point, how do you get opt-ins that are real? In other words, people who actually want to read your e-mails that you send them.
There are proven methods for increasing your opt-in conversions; all it takes is a small amount of work.
Use these three easy methods to increase your opt-in page conversions:
Make a good offer. People don’t want to opt-in unless they are getting something in return – a video, a special report, a piece of software. To most folks, opting-in is the same as begging for more spam. So you need to try a creative approach. Whatever your ethical bribe, make it stunning. Offer quality work with great writing and important information, something that addresses your readers’ needs. Don’t just offer the same old tired deals. Make it something that they can only get from YOU.
Try a BIG, responsive HTML button. Before we go further, check out my website at www.RayEdwardsCopy.com. Do you see anything interesting about the opt-in button? For one thing, it’s really big! You can’t miss it. This button isn’t just large, though – the color changes from red to green as your cursor slides over it. This is a subtle psychological technique to bring the customer from “Stop” to “GO!” Sure, it may sound a bit silly, but it really works to increase conversions. And it’s not just me saying that. My colleagues – Armand Morin, Michel Fortin, even Eric Graham, The Conversion Doctor — have noticed the same thing. I highly recommend these larger buttons to you, too.
Keep distractions off your opt-in pages. Take another look at my opt-in page. Do you see how clean it looks? There are no distractions to take attention away from the opt-in option. Of course, there are legal disclaimers at the bottom (right where I need them), but they are very subtle. And when you click on them, those legal notices open in small pop-up windows – after all, I want them on this page, not heading off in another direction.
While these tactics seem simplistic, they really work. Try them, and increase your opt-in page conversions today.
Filed under: Copywriting