Top Ten Insights for Marketers About Student Spending
Student Spending Market Research Insight 1: High school students spend a combined $187 billion per year.
Student Spending Market Research Insight 2: Students in high school earn nearly $100 a week from their jobs.
Student Spending Market Research Insight 3: College students together spend another $100 billion per year.
Student Spending Market Research Insight 4: While still in college, students often charge at least $3,000 on the credit cards. Some charge as much as $7,000 across four cards. It takes them a while to pay off the debt, but most do.
Student Spending Market Research Insight 5: College students purchase from Web sites more than high school students, who mostly use the Internet for research and information.
Student Spending Market Research Insight 6: Male students like to shop as much as females. They got used to shopping for themselves because their mothers were too busy working to do it for them.
Student Spending Market Research Insight 7: Don’t use old-style advertising or hard-core sales tactics with these students, or they’ll turn and run.
Student Spending Market Research Insight 8: The best marketing for today’s students is word-of-mouth. If a peer recommends a product that’s better than any advertising.
Student Spending Market Research Insight 9: Students do attend to some advertising, but it has to relate to their lives, be humorous, use emotion, and include their kind of music.
Student Spending Market Research Insight 10: When making a large purchase like a vehicle, students want quality at a good value, good warranties, with reasonably-priced insurance coverage.
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