Easy untapped small business marketing tactics.
Since I started my business in 1999 small business marketing has been a passion. It is really cool when you see the results of your efforts. Last week I had a customer tell me the main reason he bought from us was our web presence on Google and other search engines. He went on to say that everywhere he searched we came up 1st and he felt he had no other choice than to give us a shot. Then he said, “who does your small business marketing” and I answered “I do”…
Search engines are the place to start when you begin your quest for the best small business marketing ideas. Google gets most of the traffic and their results are sent to many other search engines. Getting on the 1st page of Google is really much easier than you think…
I heard a story from an acquaintance of mine last week of his efforts to get his new website listed on top of the search engines. He followed my advise and was listed on the 1st page of Google in 2 days and landed a $3400 Job as a direct result of the online small business marketing stuff he knows nothing about…
If you are looking for small business marketing ideas, in specific geographical locations, then Google Local is quick and easy way to start. This is the listing on the top of google when you search for a local listing like (Hot Tubs Minneapolis) there is a map on the left with businesses on the right. Google Local is a great website marketing strategy because, its easy, free and fast.
There are a few tricks I have figured out over the years with Google Local , like how to show up for more than just one city. This is the best place to start for online small business marketing for local results.
PPC (Pay Per Click) is another service that is offered by Google and great for small business marketing. The “Pay” part shouldn’t scare you because you have complete control. You pay $5 to start and choose the areas you want your add to show up. You can choose 10 miles around your location, or a metro area, or state or country..
Google PPC allows you to write many ads and that rotate and Google tracks the views vs the clicks this is known as the click through rate. Then you know what ads are working and which are not. Then you delete the bad ones and keep trying to improve. You also set a budget anywhere from $5 per day and up or set a monthly budget lets say $300… Pay Per Click has been a huge part of my online small business marketing…
Since January of 2005 I have spent $51K advertising with Google and I have definitely had the best ROI from my website marketing efforts. As far as small business marketing goes the internet is here to stay. In fact Google is one of my favorite companies because I have spent this money and have never even talked to anyone who works for Google. I do get a Christmas card from them each year. There are way too many tips and tricks to Google PPC to go into here. Just take the time and add this to your small business marketing arsenal.
Filed under: Entrepreneurs