Seven Things To Look For In Voice Over Talent
When marketers make the decision to hire voice over talent, they aren’t looking for just anyone– they’re looking for a professional. It’s certainly true that the right voice actor or actress for your project can boost the effectiveness of your marketing tremendously, but that means that you must put forth the effort the separate the wheat from the chaff and choose the candidate who is really the best fit for for the job. No matter the exact nature of your project, there are are several key traits that you will want to find in a professional voice actor.
Here are some of the key traits of great voice over talent:
1.A natural sounding voice. Unless you’re advertising an upcoming monster truck rally, you’re going to want a voice actor or actress who can speak in a manner that sounds natural. Just about anyone can speak in an exaggerated cartoon voice, or imitate the wooden diction of a newscaster– the real test of vocal skill is whether one can perform in a natural, fluid manner.
2.The voice over has the right pitch and tone. Voice over artists are constantly practicing different pitches and tones of their voice so that they can create their own ‘music.’ This ensures that their voice stands apart from the rest; take the time to listen for distinct characteristics that make them different from other actors and actresses.
3.He or she is willing to provide you with high quality examples of his or her work. When interviewing voice over talent, it’s essential that you obtain a demo tape from each of your prospects. In addition to granting you insight into the quality of a candidate’s work, this will help you keep your prospects straight after you’re done interviewing.
4.Versatility. This is fairly self-explanatory; a truly skilled voice over professional will have the skill and talent necessary to perform well in a wide variety of dissimilar projects. Whether authoritatively reading off facts and figures, or attempting to make listeners laugh, a true professional will shine.
5.He or she exhibits a good vocal flow. In everyday speech, most of us stop and start erratically, and do not have much control over our speed. In the case of a professional voice over artist, this should not be so– a voice actor or actress should be able to speak in a fluid manner.
6.He or she can provide you with references. You should always ask for references from potential voice talent, and, furthermore, you should always take the few minutes necessary to look into them. Don’t underestimate the importance of this part of the interviewing process.
7.The voice over artist has a high energy level. You need to work with someone who can withstand the stresses and pressure of recording, re-recording, and in many cases, starting from scratch. Try to determine if they can articulate and develop a strong voice even when they may be tired or repeating the same piece for an extended period of time.
If you put forth the time and effort necessary to find a voice over professional with all of these essential traits, you are certain to have a much more pleasant experience completing the project. Finding the perfect candidate may be time-consuming, but it is certainly worth it.
Filed under: Advertising