How To Get Your Local Business Website Ranked High In Google
You’ve seen why your local business simply must have a website to stay competitive in today’s digital, online world. And now you also know that simply putting up a website isn’t enough; your company’s website has got to show up very high in Google’s search results, or you’re just spinning your wheels and throwing money down the drain. So how do you get a website that’s going to rank high in Google?
Well, there are countless people you could contact in your town to build you a website. You can even go on the INTERNET and find thousands more all over America who would gladly perform web design services for you. Some will charge you several hundred dollars, at a minimum, while many will want several thousand to create and put up your site. But, and this is the important part, not one out of a hundred of them will know anything about building you a website that gets you into Google’s top rankings.
See, web designers, especially the ones who aren’t working for huge companies, have learned (or taught themselves) to make websites that look good. And many of them are very good at it, and they can build you an awesome looking website with all the latest bells and whistles. You’ll be impressed, and when you show it to your friends, they’ll be even more impressed. No doubt about it, you’ll have one really, really cool website.
Problem is you still won’t have any new business because you just won’t be high enough in googles search results for it to matter. It’s true. google doesn’t really give a flying rats arse how many bells and whistles there are on your buisness website. They just don’t care if you use flash or java or spinning jpegs or dancing elephants.
One reason local business website developers can get away with charging so much is that they add all of this unnescesary crapolla and then charge extra for it. Much of this junk actually makes it harder to get a first page let alone first spot ranking. You really don’t want to go after today’s customers with that kind of website.
What is google looking for then? Google just wants to find busines websites that are relevant to what the searcher is looking for. If you type in “Oakland barber shop” google wants to find you sites that are most useful. They will simply send you to sites that google thinks will satisfy you as best matches for “Oakland barber shop.”
Happily there are ways of building business websites that google likes a whole lot. Websites are “optimized” to rank highly. When we build websites for clients, we are sure to optimize in two ways. That is the hidden code on the page that humans don’t see and the actual content of the website so as to rank very high in googles search results. The higher up you are the more traffic you get. The more traffic you get the higher you go up. This way you will stay up there.
And there’s even better news. Most web designers are going to want several thousand dollars to build you a website. But that’s not necessary at all. For less than $1000, you can get a really nice looking website that ranks high in Google and pulls in leads and customers There’s no need to spend five grand or more on a website that blows people away with its design. That’s not what a local business website is for, anyway.. It’s to get you more customers so you can make more money.
Filed under: SEO