Effectively Use Your eBook and Its Resell Rights as Free Bonuses
You can use your eBook for much more than just a stand-alone product. One of the possibilities is using it as a free bonus to accompany one of your products or services. When your selling an affiliate product you could use your eBook as a bonus to the package.
When you use bonuses it can act as a major incentive for people to purchase certain products or services. Loading on bonuses will only increase this incentive as market research has proven. Some people, in fact, just buy a particular product just for the bonuses that are included.
By creating an eBook, you are not only creating another product but a valuable bonus that you can now include in a variety of packages. When building your packages you should always be asking yourself how you can add value to that package. Adding an eBook is one step in the right direction because that eBook has established value attached to it, so by adding it as a bonus, your package just increases in its perceived value.
That value that you add to you package will also help you create the price point. When I am creating a product I look at how much I could sell each individual item to get the price point.
Many times when I go onto a website I’ll check out what they are offering. This is why I get my price point the way I do because I see people list the bonuses included with the package and then a value slapped onto them, like $297, for a particular bonus.
When looking at the bonus I start thinking, “I wouldn’t pay that much for just that bonus.” That is the question you should sit back and ask yourself – How much would I pay for that particular bonus by itself? Whatever figure you come up with is the value you should use when selling you package because just by slapping on a random figure isn’t going to establish value.
Make sure that the price you put for that particular bonus is what the market would actually pay for it and not just what you would hope they would. This is very important because when people come to your website they will calculate how much they would pay for it, so then your package looses tremendous value in their eyes if your prices are off.
When you create an eBook you can still include it with your other products and services as a valuable bonus.
You can take this bonus one step further by actually including the resell rights to your eBook as a bonus.
I’ll use my own business as another example, only because I know my business so well. Creativity is what I talk a lot on, so I would be interested in possibly purchasing the reprint or resell rights of someone else’s products on creativity.
Take a second and think about why I might be interested in that? Bluntly putting it, it will save me a ton of time. He or she may have created great content that I would be able to use that is related to the topic I talk about. Why would I go through the trouble of doing it myself when I could partner up and create a win-win situation for both of us.
This gives them a chance to leverage their material, and I am able to use the content. You too can use this same principle for your business.
When you create an eBook, there are going to be other businesses or services that would be interested in the exact same content for their particular email list or their particular customers.
Just like that you have now created a platform to offer the reprint or resell rights as a bonus to those people who are interested in providing or selling your eBook to their customers.
By doing this your value of your bonus has just continued to increase.
You can easily increase the value of a bonus to an affiliate promotion or your own product by just following these steps.
By exploring your creativity ideas will come to you when you need them the most!
Filed under: Marketing