Rates for Copywriting
This article will discuss the average salary for an employed or freelancing copywriter.
If you’re an employed copywriter, you can make a little or a lot of money depending on your skill level and how well you advertise yourself. In 2005 the average salary for a copywriter was around $60,000 with bonuses, according to Advertising Age. (quoted from http://www.collegeboard.com)
The income for a freelance copywriter is more difficult to estimate. Some charge their clients for each project while others charge an hourly rate. To help you better understand what a freelance copywriter can make, here are some rough figures from 2005: Freelancers generally charged $1000 to $2000 for a lead generating sales letter and $300 to $400 for a website.
Two out of every five copywriters makes between $50,000 and $100,000 gross income a year. Go ahead and take advantage of some survey results that you can purchase at http://www.excessvoice.com/copyfees.htm. These will help you make the most money and keep you from undercharging yourself.
These figures are all a median from those surveyed, so if you have technical knowledge in a particular field that others don’t, then you could earn significantly more money. If you take some time to increase your knowledge and skill level, then you will develop a competitive edge and earn more money.
Hopefully this article helped you see what a copywriter could earn. If you want more information go to the site listed above and browse the surveys.
It is important to note that these rates are a median and only give you an idea of what you could charge. Your exact rates will depend on the market, your expertise, and how well you sell yourself.
Filed under: Copywriting