Public Speaking: The Secret Goldmine
To get the sale and then to increase the amount of sales are the two main objectives in sales. We are all salesmen, whether we realize it or not, selling people our message through various forms: books, audios, and videos. Providing education and knowledge through our product resources helps others and opens up a secret goldmine that can bring even more wealth for us.
I get excited when I talk about this secret goldmine because there are actually several ways that it can help anyone’s motivational speaking career – more than just money. This goldmine is often underused and overlooked as an opportunity for wealth creation but in reality, this secret goldmine can provide a firm foundation for your professional speaking success. This secret goldmine is the group of people who will buy from you over and over again – the hot list.
To start forming your hot list you first need to start collecting contact information of people who purchase your products and or have heard you speak at conferences. People who have attended your seminar should fill out a slip of paper with their: name, address, phone number and email address. People who have purchased books or other products can have their contact information easily captured as part of the receipt. Offering a free newsletter or bonus report is yet another way to obtain your audience’s contact information.
It is your hot list that you should market your products and services to. Often people market their materials only at the conference. By doing so you are giving yourself only one chance to make a sale. You are relying on the fact that you gave out your web address for any and all future sales and then hope and pray that somehow, your customers will make it over to the website. To watch your sales increase send out inspirational and informational newsletters or flyers to keep your products fresh on your customer’s brains.
Another aspect of the hot list is to give yourself an opportunity to build a rapport with your client. Watching today’s marketing trends shows consumers are purchasing more products that they feel they can connect with, therefore predict the need to have a relationship with your client. These consumers become loyal brand users and prove to become very helpful with any third party promotions you may need.
When you build this group of people you build your own professional speaking niche. This group of people is like having your own fishing pond. You will always have this hot list of people who are interesting in what you have to offer. Whenever you have new products to market, this group will be there to help support the sales. Should you have a calendar of engagements you’re speaking at, this hot list will be curious where you’ll be going. It doesn’t matter how long you’ve been in the public speaking business, take the time to invest in building the hot list.
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