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People in general have certain desires that make them respond.

These desires represent hot button triggers that initiate response. If you knew what secrets hid deep in the heart of your prospects you could…

Get Them To Buy

In other words, if you want to sell more products and services, you must learn to target those wants. Here’s how it’s done.

Your prospects are afraid and don’t believe you. They want to give you the benefit of the doubt. But, for the most part, they are scared skeptics.

They don’t want to believe anything you say about the product for sale. They are also afraid of making a mistake… and… getting burned… again. In a figurative way, they are…

Gripping Their Dollars With All Their Might

For this reason, you must make them feel comfortable. Like so…

Give them a way to get in touch with you offline. People are much more comfortable buying from a company they can get in touch with in person.

Next…

Prospects, in general, are looking for the best deal they can get. They don’t want to lose out to someone else. You can use this fear of loss to your advantage.

Fear Of Loss Is A Greater Motivator Than The Opportunity For Gain

To get the greatest response, build urgency into your ad. Whenever possible have a deadline when the sale ends.

Let’s see, what else?

Prospects are needy of praise. They seek status. They want others to look up to them.

These are some of the most powerful secret desires of your prospects. Structure your sales messages in a way that: (1) melts away fear of making the purchase… (2) builds fear or loss of a good deal… and… (3) plays to the egos of your prospects.

You’ll make more sales guaranteed.

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Filed under: Internet Marketing

Most of us get spam trying to sell us things, most commonly prescriptions, cheap mortgage rates, online gambling and other, more “adult” topics. Most of us just delete them or hit the “spam” button and move on. There are some other types of spam that are a little more serious, however.

One of the most common is the Nigerian bank scam. Someone sends you an email pretending to have some kind of relationship to a government official who has recently died, most often in Nigeria. They claim to know about money that was deposited in a secret account that is not accessible to them. In exchange for paying the “transfer fees” and accepting the money in your account, you get to keep a large portion of it. Of course, there is no money and they just want to get your bank account information and the transfer fees you send them.

Another fairly common scam is investments with extraordinary returns. They’ll claim to be risk-free but this is obviously not the case. Once you send them your initial investment, it’s highly unlikely you’ll ever hear from them again, unless it’s to ask for more money.

These fake offers are particularly bad for legitimate businesses who use email for doing business. Because so much email is spam, the internet service providers and email hosting companies work hard to filter it out. But these filters can sometimes stop legitimate email from businesses you want to hear from.

How To Avoid Getting Stung

First, never reply to spam. This just tells the spammer that your email is in fact valid and the amount of spam you’ll receive will quickly multiply. Some spam will even include a link at the bottom for removing yourself from their list. If it’s a true spam email, don’t use this – it just confirms your email address as well. If you did sign up to receive the email however, this is a legitimate way of removing yourself from future mailings.

Above all, never give your credit card number, bank account details or private data to anyone unknown over the Internet. PayPal, for example, and other legitimate online businesses will never ask for your password in an email. One common scam is to fake return addresses and tailor subject lines and content so the message appears to be from them or another financial institution ‘confirming’ your information. Don’t fall for them.

What is spam to one person may be a welcomed advertisement to another, so it isn’t a simple thing to stop. But in general, if you don’t recognize the person sending you the message, it’s probably not someone you wanted to hear from. After all, how many former dictators can there really be in Nigeria?

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Filed under: Spam

These days, most computer users realize they need to be using antivirus software. The trouble is, there is a lot of equipment providing services to these users on the internet. What is being done to protect them from virus infections?

Computer viruses attack servers – web, file, ftp and e-mail, along with routers and other network gear – along with individual PC’s.

Servers are usually substantially the same as PC’s only with more memory, disk space and processors. Web servers house web pages and programs for Internet users, e-mail servers store, send and receive e-mail, and file and ftp servers make possible storage and distribution of all manner of files for other systems. Routers are simply specialized computers, with proprietary operating systems, for routing network traffic.

Because of that fact, they’re often vulnerable to the same viruses and other internet security threats that the average desktop system is. They also need to run antivirus software, firewalls and other forms of protection.

What else can be done?

Since servers and routers provide services to multiple, sometimes thousands, of user systems they’re more frequently attacked. Users can help administrators of these systems by keeping their own systems clean and refraining from passing on viruses to others across them. Administrators can help themselves by forgoing the temptation to use them as personal computers with full e-mail clients, word processing software, and fully enabled browsers.

By keeping your computer protected by antivirus, firewall and other internet security software you help to minimize the target area for the attacks to hit. It can also help to keep your browser and operating system updated with the latest patches, and possibly even run an alternative browser such as Firefox instead of Internet Explorer.

Avoid booting from or loading software from CD’s, DVD’s or other disks that haven’t been scanned for viruses, if you’re not sure of the source. If a single file on one of those disks contains a virus, it can spread like wildfire.

FTP servers, used to store and provide sending and receiving of files over networks, should become a thing of the past. Vanilla ftp (File Transfer Protocol) can’t be secured since passwords are passed in clear text (unencrypted) over the network where they can be picked up by sniffers. Sniffers are software and/or hardware used to spy on networks. Secure FTP versions should be used instead.

It’s up to all of us to make sure these systems remain secure – not just the system administrators. They have a lot of work on their plate and aren’t always as quick to respond to security issues as they would like.

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Filed under: Computers & Technology

1. You don’t offer free original content.

2. You don’t use a signature file on your e-mails.

3. You don’t offer free software.

4. You don’t have your own domain name.

5. You don’t offer a free contest or sweepstakes.

6. You don’t test and improve your ad copy.

7. You don’t offer a free web site directory.

8. You don’t give people any urgency to buy now.

9. You don’t offer a free e-zine.

10. You don’t attract the target audience that would buy your product or service.

11. You don’t offer a free community.

12 You don’t let people read your ad before they get your freebie.

13. You don’t offer a free affiliate program.

14. You don’t make your web site look professional.

15. You don’t offer a free online service.

16. You don’t give people as many ordering options as possible.

17. You don’t offer free current information.

18. You don’t let people know anything about your business.

19. You don’t offer free samples of your product or service.

20. You don’t make people feel safe and secure when they order.

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Filed under: Advertising

The Internet has given everyone the ability to connect to each other and share information. One type of information that can be shared is contact information- so as to better keep in touch with friends and family members no matter how far they are apart. But in order to get results, the right services need to be made use of.

Jobs in today’s market are becoming increasingly competitive. It has made employers rather greedy in what they want in an employee- and the Internet has enabled them to do so. Searching public domain criminal records has allowed employers to select which candidates are more trustworthy, and which are more likely to be of little benefit to a company and their services.

Social security numbers can be searched for as well, but care should be taken in doing so. Since social security numbers are essentially used as one’s identification number, giving this number out could endanger one’s identity. Thus, only respected websites should be trusted in searching such information. This option is also commonly used by employers, but also perhaps by family members who would know one’s social security number under legitimate means.

Full reports of background checks are also made available to consumers and employers. For employers, a full background check enables them to select only trustworthy individuals. For consumers, it helps find out which neighbors are safe and which should be avoided. Those who own rental properties will also make use of the background checking tools made available over the Internet.

Not all people searches are of bad nature. If one simply wants to find out who called them, they can do a reverse phone lookup. Reverse phone number lookups allow users to search the Internet for a number that might have called them. In effect, details about the user will be made available. Reverse phone number lookups are commonly paid for as well, although public domain phone numbers are usually free to search. Those who were called by a mobile phone will need to pay to get results, as services must pay to access the records themselves.

In the end, even searching for one’s name can turn up impressive results in a search engine. It can help find links to social networking websites, where users may have profiles. It can also make finding criminal records, addresses, and phone numbers quite easier. Whatever the case, this should be the first option one should investigate for free information.

Final Thoughts

Finding someone online has become as easy as putting in a phone number, name, or social security number. But to get the best results, or any results at all, consumers will often have to shell out money for premium results. In most cases, basic information can be obtained that can help consumers get on track of someone’s trail- whether for determining their worth or for keeping in touch with them.

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Filed under: Internet Business