How To Get Inside A Customer’s Head
People in general have certain desires that make them respond.
These desires represent hot button triggers that initiate response. If you knew what secrets hid deep in the heart of your prospects you could…
Get Them To Buy
In other words, if you want to sell more products and services, you must learn to target those wants. Here’s how it’s done.
Your prospects are afraid and don’t believe you. They want to give you the benefit of the doubt. But, for the most part, they are scared skeptics.
They don’t want to believe anything you say about the product for sale. They are also afraid of making a mistake… and… getting burned… again. In a figurative way, they are…
Gripping Their Dollars With All Their Might
For this reason, you must make them feel comfortable. Like so…
Give them a way to get in touch with you offline. People are much more comfortable buying from a company they can get in touch with in person.
Next…
Prospects, in general, are looking for the best deal they can get. They don’t want to lose out to someone else. You can use this fear of loss to your advantage.
Fear Of Loss Is A Greater Motivator Than The Opportunity For Gain
To get the greatest response, build urgency into your ad. Whenever possible have a deadline when the sale ends.
Let’s see, what else?
Prospects are needy of praise. They seek status. They want others to look up to them.
These are some of the most powerful secret desires of your prospects. Structure your sales messages in a way that: (1) melts away fear of making the purchase… (2) builds fear or loss of a good deal… and… (3) plays to the egos of your prospects.
You’ll make more sales guaranteed.
Filed under: Internet Marketing