magic1host.com/blog

In this article, I am going to go over a few key points as to why internet based marketing will give you a better return on your investment over that of offline marketing. Let?s begin with an example.

You go to your local newspaper and you tell them you want to place an ad. While there, you ask them how many readers they have or what are the circulation numbers – and they give you a round about number. You also ask, what the demographics are, and they give you a general answer, as they do not exactly know.

So you place the ad in the classified section and wait to see what happens. By the way, on your ad you put a code on your website URL so you know how many visitors you are getting from that ad, and second, with the phone number you also add a code, so you know where the calls are coming from.

You’re also going to have to be patient. Your ad will go out in the next edition. Eventually, you’ll start getting some calls and some additional traffic to your site. Compare this added interest with the cost for the advertisement. Say you got ten leads out of the ad, with the ad costing you about five dollars per visitor; this means your ad has cost you $50 in total.

Now suppose one of these leads converted into a sale. You may get some more calls of course over the next few weeks. Responses to print advertisements sometimes take a while.

Let’s compare this with internet based advertising. First off, try a pay per click ad campaign. This allows you to narrowly target your campaign by using the keywords of your choice which you think are relevant to your product or service and that will attract visitors to your site. You can also try out more general keywords and see what results you get.

Your ad goes live within fifteen minutes, using Google as an example. You only pay for people who click on your link and in this case you are paying $1.00 per click. Let?s say you convert at 2%. So you spend $100 to make two sales.

However the advantage here is that you can track which keywords are leading to keywords, and which are not and refine your ad campaign accordingly to maximize your conversions.This makes your campaign more cost effective, not to mention bringing in more sales than a newspaper ad.

In addition, because you’ve also used broader keywords, you can see how many people are finding you with this “one size fits most” method. You can also place ads on other websites with exact demographic information, which will be extremely targeted to your business.

The main advantage to this internet based marketing model is the ability to closely track how your ads are performing. This allows you to maximize the revenue stream brought n by your campaign in a way traditional advertising never could.

Another point to make is that pay per click is only one way to advertise online. You can also use other cost-effective marketing techniques online, such as targeted article writing relevant to your business, writing a press release, and running advertisements in complementary online e-zines. Perhaps the most effective of these, though, is e-mail marketing, as long as it’s done correctly.

Internet based marketing can keeps your advertising costs low while boasting better performance than print advertising campaigns. The tracking allows you to keep on top of your campaign and get information on its effectiveness almost instantly – and this kind of adaptability is just what your business needs in this competitive marketplace.

No Comments »
Filed under: MLM

If you are using your credit cards daily, or even weekly you could be racking up debt that you just can’t afford. Think about your credit cards, and how much you owe on your credit card debts right now. The interest on these accounts is adding to the amount you owe daily as well. Learning to be smart about your credit cards and your credit card debt is going to help you overcome the long term debts associated with credit cards.

How Much Are You Paying

If you don’t know how much the interest rate is on the credit cards you are using you could be losing out on a lot of money. Most credit cards average an interest rate of 18%. Yes, some are lower, and some interest rates are higher but you first need to know what your interest rates are. If you make a decision to use a credit card, you should also make the decision to pay off that credit card on a monthly basis.

How Much Are You Paying

If you are making just the minimum payment amount on your credit card, you aren’t paying enough. If you make a major purchase using your credit card, and you make just the minimum payment you could end up paying two or three times as much for that item than what you paid for it because of the interest. This really means you are just giving away your money to the banks and credit card companies when you make just the minimum amount payments.

How Long Have You Carried Your Balance

Think about the money you charge on your credit card, and then think about the interest you paid last year. If you paid minimum payments and the interest keeps building on that credit card, you haven’t paid off the item you purchased a year ago. You are wasting your money. Think about the debts you have, and how much money you would have if you didn’t have that big credit card payment every month. You could have more money in your savings, if you were to make that credit card debt ‘go away’.

There are people all across the nation and around the world that are wasting money on interest and late payment fees to credit card companies. Most households pay over a thousand dollars of interest in just one year on the credit card debts they are holding.

Do you want to be one of those families who has been paying on furniture for longer than the furniture is going to last, just because you put the purchase on a credit card, and then you are making the minimum payments? Think smart, and make your money work harder for you when you use a credit card to make a purchase of any type.

How to Get Ahead of Credit Card Debt

You can get ahead of the vicious circle of debt by paying more on your credit cards than the minimum payments. Even if you have bad credit with an unsecured loan most people can pay just ten more dollars than they have to and pay down on the principal balances, that means paying even less interest next month. You can get out from under all that credit card debt, but it will mean not using your credit card to make small purchases or purchases that you could otherwise pay cash for. Think smart, pay down those cards, and get ahead of the credit card debt.

No Comments »
Filed under: Business

Want to get rid of your timehsare? Need to raise some extra cash? Don’t spend enough time in your timeshare to make it worth the ongoing fees?

You’re not alone! I’ve been there myself, having owned a place in Florida for several years. It was great and I enjoyed it, but things got tough and we weren’t using it enough, so I decided to sell it. I was fortunate enough to sell it in a week. Here are some tips from my experience that may help you.

The best thing you can do to successfully sell your timeshare in today’s tough market is to price it realistically. Start by researching the most recent actual sales prices for comparable units at your particular resort, and then contact a number of brokers to ask for a pricing estimate. After doing this, you’ll have a pretty decent idea of the pricing range for your unit and resort.

There are plenty of effective and inexpensive ways to advertise your timeshare that won’t cost you an arm and a leg. For example, one of the best palces to advertise is at your resort by posting ads in their newsletter, in the laundry rooms, at the gym, etc. People who are renting at your resort will notice these things and can turn into buyers for your unit.

Contact a broker specializing in timeshare resales. I used this method myself to sell my timeshare in a week. Be sure to only deal with licensed real estate brokers. My advice is to work with an agent that’s on a commission basis and I didn’t want to deal with anybody who wanted money upfront.

Be wary of the con artists out there in the timeshare resale market. As I mentioned, my personal choice was to avoid agents who wanted upfront payment as there’s really no reason that you need to pay anything until your property is sold. Beware of people or companies that offer to buy your timeshare only if you get it appraised first by a particular appraisal company, as this may indicate there’s a kickback going on. I’d treat your timeshare sale just like other real estate and only pay an agent based on a successful sale.

No Comments »
Filed under: Business

‘The devil is in the details.’ It’s an English idiom I’m sure you’ve experienced, or at least heard before. This implies that the small things that you weren’t expecting or that seemed inconsequential, can sometimes hold up everything. The same goes for the elicitation of criteria. Sometimes we need to explore and delve into the details and definitions of their criteria in order to fully understand them.

Criteria is the cornerstone of all sales. It is, to use a sports metaphor, like getting the ball down the alley each and every time. When we further define the criteria, it’s a strike dead on every time.

Here’s how definitions work.

I have students and clients from all walks of life, who come to see me for a myriad of reasons. I can have two people who come to a training for the same reason (on the surface). I can ask them both about their criteria and they’ll respond that what is being taught in the training is really important to them.

If you ask them, “Is this important to you? Do you really want to learn this?” Both of them will say yes.

The first person might say that the training is important because they want to learn new skills and continue to grow. Your follow up is to ask what that means. They might say that they want to see a list of skills and they want to participate in exercises using the skills so they can learn them.

The second person when you ask them what’s important about what’s being taught in the training, they say, it’s to be recognized. That’s a completely different criteria. When you ask what that means, they might say, they want to have the class participants recognize their skill and they want to be recognized by the instructor as skilled.

These two students are both willing to come to the training, both willing to pay for the training, but if you think about it, despite the similarities in their criteria, they’ve got wildly different definitions of what a successful training looks like for them.

For any of you that have taught in front of a group, you’ll know what I’m talking about here. In any group there will be a section of people that probably know your material and maybe reasonably well, or at least think they do. There will be a group of people that are star struck, thinking, wow, I’m really in the presence of a master.

You’ll also have a majority of people interested in really simply looking to gain knowledge for the sake of knowledge and value that above all else.

It is very important that you begin to understand that every time you think you know what someone wants, unless you ask the questions, you don’t know what they want. You’re not on target or on track and until you elicit both the criteria, the meaning, and the definition, you are missing the boat.

Knowing criteria is an awesome start. And if you want to bowl strike after strike, the key is to learn how to define their criteria.

No Comments »
Filed under: Business

Although overweight has many different causes, one thing that certainly doesn’t help is junk food. It’s not that junk food is a bad thing of itself, it’s just that a lot of people, especially children, eat it regularly.

The real reason for the over-consumption of junk food is that people believe they don’t have time to cook, or are too stressed to even think about WHAT to cook. But as celebrity chef Jamie Oliver says, it’s actually a lot quicker and easier to cook up an exciting meal than it is to go driving to pick up a pizza, or wait to have it delivered.

It’s not just that home-cooked meals are faster than buying junk food, it’s that the savings on food bills are extraordinary. Consistently cooking at home can save thousands of dollars every year. In addition, healthy fast cooking gives parents and children the nutrition they need to succeed at school, at sport, at work, and in life generally.

Home-prepared food is the fastest, tastiest, cheapest, and all-round best way to go – if you know how to prepare it.

From small beginnings, a new Australian web site hopes to help parents world wide to gain confidence preparing fast food at home by starting a “fast food bank” where people can freely upload their own favourite healthy fast food recipes and share others.

A good example of great fast food is the first recipe uploaded to the site, tabouleh wrap with Eastern turkey. This dish packs a flavour punch that the whole family will love, is 100% healthy, takes only 15 minutes to prepare from start to finish, and yet is less than half the cost of the purchased product.

As one of the projects of the globally-run Kind Communities Initiative, FastFoodBank.com is entirely free of charge. The aim is to fight back against disease and depression, by giving families the resources they need to live healthier, happier, and more satisfying lives.

No Comments »
Filed under: Management