Real Estate Depositor Management tip #11: Exploit the Supremacy of Your Testimonial through Postcard
Want to charge-up the persuasiveness of your real estate postcard marketing campaign? Then rather than listing your achievements and business history (boring!), let your past customers speak for you.
No you don’t have to secure your late customers to phone prospects. Instead use the right direct-marketing ride titled the testimonial. If you’ve been in commerce interminable enough, it’s unproblematic to ask a slaked consumer to create a twosome sentences (it rattling doesn’t necessary to be any long than this) about how they benefited from your services.
An avowedly, honest and compelling testimonial from a slaked consumer is untold like an image – it has a value of 1000 words. You can try to convince your audience till your pen runs out of ink that your delivery is surface worth their abstraction and liveliness. But, confronting it, you’ve got a vested involved in narration fill that – you need to kind money.
On the other hand, a person who is volunteering their very positive experience is much more persuasive. I’ve seen some direct-mail for products that is nothing but two page or more of testimonials.
You can furnish this testimonial an intelligent title. “Let our customers speak for us.” “Our customers’ say it often amend than we can ever!” The fix is that your communication will screw more efficacious upshot when you add evidence that praises your services.
Your next question, no doubt, is just where do you place these testimonials. You may truly believe that one area of your postcard is simply better than another. Well, as far as direct marketers can tell right now from research, no single area is really any more effective than another.
If you feel you don’t have space on the message side of your postcard, look to the front. That’s right the area that’s reserved for the address. Why not put a short testimonial or two on the front.
When I worked as a copywriter for a nutritional supplement company, we routinely placed to testimonials on the front side of any postcard mailing we’d create. And I must tell you that our postcards received an absolutely outstanding response rate! Of course, if you can place them any where on the other side as well it only increases the potency of your marketing campaign.
Testimonials tell your audience that you’ve already done business in a professional manner. More than that, they show your audience that you’re just not generating hype. Anyone can send a postcard telling you they can buy your house in 48 hours. But not everyone can actually do that. If you have a customer – or two or three – you can tell them for you, then you’ve overcome their initial, innate hesitancy.
So, be sure to include one or more testimonials in your next postcard mailing. If you’ve never used them before, just be prepared for an increased response in your real estate investment campaign.
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