Fairs and Festivals How-Tos
Florida is known in the United States as the Sunshine State. It’s one of the few places in North America that enjoys warm, tropical climates and with a sunny ambience that comes from all the fairs and festivals that happen all year round. Aside from the regular yearly events that happen, there are also a few fledgling organizers that set up shows in their first year. Many people with the talent and skill can be found here, wanting to earn a little extra.
Chances are, you’re one of these people. I applaud your notion of making a few extra dollars from selling the items that you make. However, you will need a booth, as well as the ability to attract potential buyers to it. The next few paragraphs will talk about tips I’ve gotten from a few “fair regulars”:
*Make your booth look appealing: Even if you have absolutely beautiful crafts, it won’t attract customers if all you do to it is place them on your booth table. You’re selling art in a craft show, not fish in a marketplace. Do something as simple as draping a tablecloth over the table, or something as elaborate as having a banner on top of your booth. And if you’re selling food, make sure you don’t have your not next to the dumpster (and don’t let your waste turn the booth into one, either).
*Talk, not intimidate: Basically, your crafts will not sell themselves. Make it an effort to go around your booth and talk to potential customers about your creations. Tell them why they’re special, but remember to not ply them with too much information. Be casual! If you notice someone having doubts, try offering them a similar items they might be interested in.
Be prepared for changing weather: We may be the Sunshine State, but Florida receives it’s fair amount of rainfall. You may know that Florida weather may also be unpredictable. Sheets of thick plastic to cover your crafts tucked away nearby will be a necessity once rain decides to drop. Have something heavy at hand to keep them away flying away, too. And bring an umbrella, as getting sick will be a big inconvenience.
Finally, always remember to never overdo it: Don’t fill up your booth with so much appealing paraphernalia that your crafts are no longer noticeable. Don’t talk so much that you forget to listen to your customer, and of course, don’t bring so much anti-rain equipment, that you end up not bringing a lot of your own crafts.
Filed under: Business