Cold Calling Mistakes – 8 Tips To Avoid
1) Purpose Of The Call
Before you even make the call, identify the purpose and end goal of your call. What action do you want your prospects to take after the call? If you don’t have a goal, you won’t get the result that you want in the end.
2) Giving Away The Goods
When your prospect says, “Send me some information,” that does not translate into them reading that information. Do not oblige them and send information just as a means to get off of the phone. Find out if they really want the information, or if they are just trying to get rid of you.
3) Bad Phone Manners
Good manners and phone etiquette seem fairly simple. However, when you are on the phone, you might not even realize that what you are doing is obnoxious to the person on the other end of the line. It is best to not chew gum, eat, drink, or be trying to do other things while you are making a call. You will be distracted as well as your prospect.
4) Listen Up
If you are struggling to get a read on your prospect, just listen to them. It is easy to monopolize a conversation without even knowing that you are doing it. To get the best insight into your prospect, listen to them. If you don’t, you are unlikely to be successful.
5) Don’t Make Your Fears Theirs
Although you might think that someone is pushing you off because they are busy at the moment does not mean that they don’t want to speak to you. Request a better time to reach them and then call them back at that time.
6) Not Asking Enough Questions
To find out what you need to know about your prospects, it is critical that you ask enough questions so that you can qualify them. Everyone loves to talk about their own life experiences, their family, and other things that interest them. By asking the right questions, you will build rapport and show interest in what is important to them.
7) Preparation In Key
You would not go into an important presentation and wing it, and the phone is no different. Spend some time role playing with a friend or your spouse. You want to grab your prospect’s attention, not turn them off with you stumbling over your words.
8) Ask For What You Want
You want to push your client to action. Ask them to do their due diligence and research what you’re telling them. By asking them to do something for you, you will be creating an opportunity for a callback to make sure that they have followed through with their end of the deal.
Filed under: MLM