Secrets To Effective MLM Prospecting
Like all other network marketers or leaders in the MLM or network marketing industry, it is natural that you will approach your family and friends first to expand your MLM business. They are your first most prospective customers as they are more likely to trust and help you. Also, they will be more lenient to you if you should make any mistakes during your presentation to them.
So, to get you started, what you should do first to start thinking hard about your prospective customers and list down on a piece of paper or jot down in your notebook of everyone you know. Some ideas which is of great help to you will be past invitation to weddings, birthday parties or events! Aim to get at least 100 names in your list before moving on to do the next step.
When your prospect list is created – You now have to figure out the best way of contacting these people. Family and friends will be invaluable to you when start your business, but it is important not to abuse this group. Some new sales-people rely on their friends and family so much that eventually they become resentful.
You can start by introducing the product followed by an attempt sale. Keep them updated of your company’s new product and special offers regularly. If they decided to give you a chance or to try the product, they will naturally purchase it.
Another way of building up your prospect database is to seek help from your family and friends. They could have family friends or relatives you don’t know, and your friends have friends that you don’t know too! Get them to refer their friends to you. These are natural extension from your existing customer database. Alternatively, if you have friends who really trust you alot, then you can request for them to write you a list of names of people who they feel that the product or services you are selling or rendering may be of use to them.
You can also approach your neighbors – They provide special opportunities but also special concerns. You may not know you neighbor very well, but the fact that you live nearby makes this person a natural for selling to.
You have to learn how to assess your neighbors based on their characters etc. Definitely I agree that your neighbors may be one of your best customers because they live nearby you. Some neighbors however are not as friendly, and they may be turned off when disturbed. And for that matter, should you try to approach them to become a distributor of yours…. Think twice!
You can also consider advertising – Many distributors however stay clear of advertising because it incur a cost. But advertising can be very cost effective, because it reaches out to many people for relatively little money. The key is to be very selective when reviewing your advertising options and to consider if the money spent on advertising is worth it.
There are many ways you can advertise your MLM network marketing business. You can explore the options of newspapers, magazines, radio, email messages and many more online ads strategies available. The most important thing is to know what you are going to include in your advertisement – commonly known as your “sales copy”. We recommend that you include the very basic details like product name and key benefits together with your name, contact and some offer of free information or samples. You can also consider including your website URL in the advertisement if you have one.
Filed under: Networking