Creating Content and Bonuses Can Be Easy
This article is the answer to a great question I was asked two days ago. The question was, “I am starting a business and my idea is to host teleseminars. At present, I don’t have tons of stuff to offer but I would like very much to give away bonus gifts and this way to attract people to my seminars. Can you suggest some great gifts that are also easy to create?” Here is what I answered:
Audio is very, very simple and that if you have experience or a knowledge base surrounding a certain topic, it is way easier for you or for me and to get on the phone and teach people about it or have somebody ask you questions and you just answer them because you already have a knowledge base surrounding that topic area.
An audio recording can be used for many different purposes. You can use it without any modification and give it to people to download or you can transcribe it and convert it into an eBook, a special report or something in that line. Or you can pack the audio file and the eBook and make a physical product out of it.
My preferences go to audio in usable form or shape and the best way to get it is via teleseminars. There was a period of time, when I was in product creation mode and I was doing a teleseminar weekly. My idea was to create as many products as I could. That’s why I did teleseminars on many different topics, recorded them all and then I gave them to be transcribed.
Now I have a whole bunch of products that I have used that a variety of different ways. Number one is to sell the product outright. Number two is to use the products as different bonuses for different affiliate offers and/or bonuses for some of my other packages.
So for me, the easiest and the fastest way to create content and products and bonuses is definitely through creating some type of a recorded audio. With that, doing teleseminars was for me, the best method because you can add value to people who listen to you live and you can even sell the content live so you are getting paid to create the bonus and paid to create the content.
Recording audio is the fastest way to create content because the stuff comes directly – i.e. no writer’s block in front of the white page. But if you happen to get stuck, the solution is easy – write some questions (10-12) and ask somebody to answer them. If each answer is 5 minutes long, the overall length of the recording will be 60 minutes.
Another great idea to create content and bonuses easily is to write tip series. Tips are easy to absorb and readers love them.
For example, if you have a knowledge base on a certain area, sit down and think of the top 10 tips or the top 20 tips and then you can elaborate on each of those tips further. For the most part, you can distribute those in a one-sheet page or something of that nature.
In addition to audio and tip series, customers love checklists as well. Checklists are great as a bonus because they are concentrated knowledge – you get all the important stuff of a thick book in one place, separated in easy to follow steps.
The list of bonus ideas doesn’t end here. You can do many other things but the most important thing to bear in mind is that you must always repurpose your work. If you are recording a teleseminar, it doesn’t matter if you yourself did it or you just were an interviewer. What matters is that you have created the product.
Filed under: Small Business