Spending Your Sourcing Budget Wisely In A Down Market
There is a lot of money that is wasted in sourcing job candidates and you have to be careful not to waste those well used funds. Often it can happen in the least expected areas and here are some things to avoid in order to help you source candidates and retain them well.
So much of your struggle begins with poor interviews, weak recruiters, long application process and bad job board ads. This happens often because skill sets are not retooled and there isn’t enough educating.
Job boards are becoming less and less of an avenue to reach clients. People are realizing that ideal candidates come from proactively searching for people interested in leaving their current careers.
You will find out that the best resumes don’t mean the best candidates. You have to know your ideal candidate and realize that they are getting targeted usually from day one that they are interested.
A lot of the traffic to job boards are decreasing as years go on. 3 years ago Monster and Career Builder had 1% of the job traffic and now it is down to less than .2%.
Companies are finding a lot more success using niche sites or social networks to find job candidates. If you can interact and put a face to your jobs then people are going to get excited about it.
Job candidates are looking for people that they can trust and that is why they go to trusted professionals first or recruiters that they know from past experiences. That is why you see employee referral programs work so well.
A very wise tool to use is the TalentSeekr by EnticeLabs to get a good connection to candidates in their nice sites. In a bad economy it is a smart decision being that it is a tenth of the cost of job boards with 5 times the reach of the same job boards.
Filed under: Advertising