Phone words
A Phone word is a numeric telephone number that spells a word. Each telephone key is associated with a number of alphabetic characters. These are written under each number on the keypad. If used correctly, these alphabetic characters can be used in a charming way to grab the attention of the potential customers. Marketers use this cost effective tool to spell the brand name of the company.
It is cumbersome to remember an entire phone number. This is where a phone word becomes an advantage. A phone word simply “spells” a number, which would be difficult to memorize otherwise. An electrician for example might adopt the number 1300-SPARK. Businesses using Phone words have noticed observable increases in profits after their introduction.
Phone words, if used well, cut down on competition. Nobody will try the yellow pages or the classified columns if they can remember a number and dial it at ease. A company can gain a larger customer base by being exclusive with their number.
Another advantage is that you do not end up spending a whole lot of money attracting new customers. Using Phone words helps to generate quality leads for better results. It also helps to give businesses a professional advantage. If one customer promotes the company to another, Phone words can help to ensure that they convey the both the company name and the correct phone number.
Phone words help a business to produce more effective advertising with higher response rates and as a result increase the revenue generated. Therefore clarity of the message and ease of recall become important issues to be considered when marketing via Phone words.
In Australia big brands like AAMI, Sensis, Hyatt regency, Telstra, subway etc have enjoyed huge benefits with Phone words. Leasing the phone word is a cheap service which works wonders. Service providers like 1300 Easy Dial (www.1300easydial.com.au) provide an easy to use phone word facility. They provide options like 1300, 1800 and 13 Phone words. 1800 signifies that the total cost of calls is the sole responsibility for the business which leases the number. While the costs of calls for 13 and 1300 numbers are shared by the callers and the leasing business. Just inform them of your preferences and they will make sure that you get the best deal possible.
Getting a phone word is simple. To get a fixed word, you have to have rights for a certain area. The word needs to be registered with a service provider. After having done this, you can readily lease the number. With this initial investment, you get excellent returns with a little effort. You can run two parallel services with two Phone words for the same business.
Phone words are the latest marketing tool to hit the world! Businesses get an extra edge and profits are increased for the long term, with very little investment. In today’s world, Phone words are a must-have tool for every upcoming business.
Filed under: Marketing