Bumper Stickers: At the Forefront of Viral Marketing
Marketers are always looking for innovative ways to market their products and to make them known to the public. Due to limited budgets and avenues of marketing, local businesses have a tough time getting noticed. Gaining exposure is a challenge that local businesses face on a daily basis. Creating effective campaigns that accomplish this is a goal common to all markets.
Newspapers ads and promotions on television can be budget breaking. To be successful they need to run for a decent period of time and require significant financial backing be successful. As such these forms of advertising are very expensive and for a small business virtually pointless. Without a large investment, creativity and successful execution these forms of advertising will prove fruitless for many businesses.
There are less expensive yet successful avenues of advertising available. Printed T-shirt campaigns for example have proven to be very successful in the past. Perhaps an even more successful means of advertising however is that of bumper stickers. They are inexpensive, innovative and easy to put together. All of this leads to bumper stickers being considered one of the best advertising campaigns giving bang for your buck. Due to their success they are used commonly by a range of companies world wide. Bumper stickers are an affordable, practical means of advertising a business or product.
Bumper Stickers can be made as per your requirements. Though there are no set rules you should keep a few things in mind. Stickers that are too big won’t be successful as people will refuse to put them on their cars and if they are too small, they will hardly get noticed. A sticker with just your logo or a lot of text, or a sticker trying to oversell your product will not appeal to the crowd. It should be funny, catchy, and helpful to them in some way. Ideally the reader should be able to connect with your sticker.
The more innovative you are, the better it is. Your customers will consume your bumper stickers and your marketing message will go viral. You can use sites such as http://www.customizedstickers.com/ to order your own bumper stickers online. You can put tips, catchy phrases or corroborate any other interesting message on the bumper sticker for marketing. You can even change your stickers in line with the current trends. For instance, design stickers supporting a cause or for a sporting event or team that your business sponsors. In fact you can make sticker for rival teams too!
To make your bumper sticker more viral, don’t make is so available….only supply them with certain products. People will want them even more because they are “scarce.” The old adage of supply and demand is so true. People will want one just to say they were able to finally get one. Remember to be responsible with all your advertising including bumper stickers. Your patience will be rewarded. Customers will return and even refer others to you.
A bumper sticker is not just a sticker bearing a printed message for display on a vehicle’s bumper. It’s your business that is attached to these vehicles and it is being spread with the speed of your consumer’s car. They take your brand with them wherever they go.
Filed under: Marketing