Secret Mailing List?
I don’t know about you, but every time I hear about some marketing guru who claims to make enough from one mailing to buy a fancy sports car, I get a little skeptical.
It all sounds just too good to be true, and for most people it is. What these gurus do not want to share with you is their real secrets that might allow you to actually, for once, duplicate the same kind of results that they get.
The secret is that they have a buyer list. It’s a buyer list, not a mailing list. And there’s a big difference.
A big mailing list will not guarantee big profits. The quality of the list is a lot more important than the size of the list. Because the bottom line is whether the subscribers on your list actually fork out the money to buy your product.
If your subscribers don’t purchase your product, they’re just sitting there. It wouldn’t matter if you had a million people on your list, because no buyers means no money.
What is the real “secret” then? It’s not really a secret at all, and it’s not even complicated. It’s having people on your list who want to buy from you.
Not knowing exactly how to build a good list is what stands in the way of reaching your sales goal. Most people get subscribers, not buyers. Did you know that the average response to a marketing email is estimated at only 1-2%?
Since the typical response to a marketing email is estimated to be about 1-2%, you would probably do okay if you have a huge list. But what if you only have 2,500 people on your list? Wouldn’t a 10% return make you a lot happier?
Now, which do you think would be easier — getting 25,000 people on your list and hoping that 1% buy so you can get your 250 sales, or getting 2,500 buyers on your list who buy like crazy every time you email?
The truth is, most of those massive lists don’t pull the often quoted 1-2% response. It’s usually more like 0.05%. So then you need an even bigger list just to reach your 250 sales goal. I don’t think you would be willing to do that; at least I wouldn’t.
I am sure you have realized by now that quality counts a lot more than quantity in building your mailing lists. Stay focused on that, and soon you’ll have your own success story to tell.
Filed under: Home Based Business