How To Succeed At Recruiting When Others Fail In A Recession
When the economy is as difficult as it has been you have to think outside the box and look for effective ways to recruit the right talent when most people are pulling back and looking to save. One of the best things you can do is start an online campaign to gather more recruiting traffic.
One of the first things you have to do is build a CRM pipeline. It becomes so important to aggressively gather names through many different online methods such as networking on social media sites, using LinkedIn, ZoomInfo, Search Engines, and other methods that can net more names.
Once you start to collect names make sure that your company has a solid CRM in place like Salesforce or Sugar. It will take some time to get out of the funk of this economy, but while this is happening you are building a funnel that will produce great results. When times turn around your ideal candidates will be already connected to you and quick to hire.
Look for ways to reduce your advertising budget by at least half and look to invest into a small site that can funnel traffic to that is tailored around the most niched position that you are commonly looking for. Think of what that person is looking for and provide them with information on jobs, job interview, and a community with like minded people that they can bounce ideas off of.
Once you have this type of environment you can start influencing the type of person that comes to your community so you get the right candidates moving toward your site and they can easily fit your job positions. They will find your information worthwhile and keep coming back to learn more like an addiction.
You should use some form of SEO and SEM to have a fine balance for your site so you can have short term and long term traffic. This will be key to understanding numerous methods so no matter what happens, you have diversity when it comes to direction of traffic.
This is a great path for you because you can truly establish yourself as an expert and move past other recruiters that are trying to find their place in a difficult environment. You won’t be the annoying recruiter anymore, but a trusted advocate that they value.
Use these techniques now and be willing to try out marketing companies such as Entice Labs and Jobs2Web as much as possible. This will allow for you to focus on the right issues and put them in trusted, skilled hands.
Filed under: Advertising