Is all Chiropractic Coaching a Scam?
As I’ve been speaking around the country for the past 2 years in chiropractic seminars and events, I continue to hear the same complaints by recent chiropractic school grads and professionals. They’ve been scammed by useless management consultants. I think we need to wake up and realize that when these groups make huge promises, our instincts rightly tell us that they can’t keep them. If a chiropractor is pushed into one of these companies because they’ve been instilled with a fear of failure, then you know that there is some serious fraud going on, and the other guys are making a lot of money off it. These “meat-eaters” are devouring chiropractic businesses for breakfast with their false claims, and you better not be the next one to fall prey to them.
I’m not just warning the chiropractors about this, I’m warning the consultants who are stealing people’s money with phony claims and no results. When you’re taking money from hard working chiropractors and not doing them any good, you’re actually stealing from them. If you’re not skilled enough at what you do to understand the current climate of the chiropractic business and what professionals are actually facing today, you are hurting them instead of helping them– and taking all their money too. Some of these consultants are still using marketing tactics utilized in the 1970’s, and have no interest and using tactics that work today. The world of marketing has changed incredibly over the last 5 years. There’s a potential for wealth and success like never before, and none of these consultants know anything about these methods. I guarantee you that!
Do an intense evaluation from inside out with your chiropractic practice, finding those areas that you need help with. Even in this sagging economy, many DC’s are doing very well. I typically find that the marketing and new patient acquisition aspects of most practices is what chiropractors want to substantially ramp-up. If you need new patients, you should first seek out forms of marketing and advertising that are free. Believe it or not, the best advertising is free in today’s time. Don’t let anyone tell you otherwise. For example, did you know you can use YouTube and create videos to bring patients into the office and dominate the competition and search engines? Did you know you could use Myspace or Facebook to connect with local people in your area and brand yourself and your office?
When times are rough, it’s the innovators and creative marketers that survive and prosper. But if you turn to a chiropractic consultant to show you these cutting-edge methods, you’re throwing your money away. None of them are trained or knowledgeable of how to use Web 2.0 and social media to get your business on the fast track to success. And if any of them say they know the best methods and they’ve been using them for years, you’re falling right into a scam!
Keep these things in mind when you’re selecting a practice management group. Are their testimonials from prior customers actually real? Sometimes they are not. Next, make sure they specialize in exactly what you need. A sort of “handy-man” consultant can’t necessarily fix the very specific problems you’re having. You need someone who can work for you and you alone. If you want someone who focuses on internet marketing, don’t pick someone who knows nothing about it. Lastly, make sure they’re up to the times. If they aren’t knowledgeable in internet marketing and world communications, they can’t help you one bit. Not only do they have to know about these things, they have to be able to DO them.
Here are a few places you can go to today to begin to advertise for FREE on the internet. Go to YouTube.com, Myspace.com, WordPress.com, Sphinn.com, EzineArticles.com, and Twitter.com. Trust me; you’re going to be really happy that you did.
There are so many websites with just as much potential, but these are the best to start with. These sites are totally free, and the marketing power is the strongest in the world today. Within no time, you’re going to have countless new patients walking through your door. Not only that, you’ll have the opportunity to create multiple streaming income from other sources, only adding to the power of your business.
Let’s be clear, not every chiropractic consultant is a scammer. There are still some legitimate groups out there who are proven and respected. Ask your colleagues for referrals before you pick a firm. You need someone who you can trust to help your business reach the next level, and that someone needs to understand today’s market. Not the market from the 1980’s.
Filed under: Business