Value Your Experience: Dan Kennedy Information Marketing Secret
Would you like to make five figures a month in your own business from home? Gaj Subudhi of superstarsmarketing.com built up his information marketing business to five figures starting from scratch. He did something that anyone could do. He bought courses, started applying them, then took his personal experience and started helping others.
Rob Toth interviewed Gaj as one of the top information marketers as part of a project with Dan Kennedy’s Info Riches course. The full interview series is called “Future Of Information Marketing”.
Until the point Gaj started his online business he was a software architect for a large company. He had no background in business or marketing.
Gaj was like the rest of us. He started buying course after course so he wouldn’t make any important mistakes. He wanted to “know it all” before he started his business. Gaj says “if you put more information into your brain it creates more opportunity”. He was certainly creating more “opportunity” but unfortunately he wasn’t making any money from it. The money started coming in when he started applying what he learned.
When Gaj took action he found that there were a lot of things that were a little different from what the courses said. When he started explaining these subtle differences to people he became a man-in-demand. Gaj says to “use and apply information to create value in the world”. He found that by using the information he was buying, the things he learned from experience had value for other people.
There is a lot of information out there. People are buying course after course but not applying what they know because they get stuck at a certain point. Gaj says the big money is in “helping people consume in the right way”. This is more important that gaining a lot of information.
There is a lot of information that a person can get very easily. Many courses and traininig programs that used to be sold for a lot of money can now be downloaded for free off the Internet. Acquiring more information just leads to “analysis paralysis”. More information doesn’t allow you to “have your own value or your own voice”, says Gaj.
He says people should “do something with whatever they know” and “try to expose the value of what you know to help people”. “Create your own value out of the existing information” that you already have.
Gaj says that people don’t give enough value to what they know. There will always be more and more things to learn. The amount of information out there is growing at an unlimited pace. There is a interesting video illustrating this point on YouTube: http://www.youtube.com/watch?v=jpEnFwiqdx8
When you watch the video you will realize that the best way to help people is to reduce the information overload they are being bombarded with. You need to share what you learned through your experience. You just have to trust in yourself that what you learned from doing things will be of value to others. “Taking action is critical”, says Gaj. A lot of people are just regurgitating what they have read. They haven’t done it. What people need is for you to share what you learned through doing things.
Filed under: Writing & Speaking