Phone Interviewed Leads vs Long Form Leads – Think ROI
Long Form Leads do cost less than Phone Interviewed leads, often much less. People regularly ask me if it is worth paying the extra money for the Phone Interviewed lead. Here is my thought process on choosing which mlm lead type to use.
ROI is really the answer to your question. Let’s divide ROI into 2 different categories. 1) Time – Return on time invested prospecting the leads. 2) Money – Return on the money you invested on purchasing the leads.
First, understanding how a Phone Interviewed Lead is generated is the key for you to make your decision. Usually a live call center operator will have to call through 20-30 web surveyed Long Form Leads to generate one qualified Phone Interviewed Lead.
The live call center operator is really doing all the grunt work. the operator has to go through uninterested people, bad numbers, wrong numbers, people who are hesitant in picking up the phone to talk to a stranger, and many other variables in order to reach the live person that will go through the interview process and is interested in being followed up about a business opportunity.
If time is your most valuable asset, paying the extra money for a call center to prequalify the leads for you, might be worth its weight in gold in making better use of your time prospecting. Another variable to consider is that this type of lead tends to be a lot less painful of an experience for a new marketer just learning the trade.
Now, if the most important factor of your decision in which lead to purchase is the money factor, then a little more research will need to be done.
You might have to call 3 to 4 times as many leads to make the same amount of contacts as if you purchase Phone Interviewed leads, but at the end of the day if you are spending less for the return you receive in commissions, long form leads might be the way to go.
But then again, if you have to purchase substantially more long form leads to receive the same results and thus are spending more money, you might have to rethink how much each lead is really costing you.
A balanced approach between time and money is my advice to you. Test both lead types and find your cost per lead. Find how much time and energy you spent with each lead type in order to achieve similar results.
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