Sealed with a Case
Could there be more for you than that rucksack of an attache case? The suit tells everyone that you’re somebody, but the sack you carry around makes you look like a little boy playing in a big man’s world. You want something that screams the same confidence you have. You want something that brags for you. You want an executive briefcase.
The executive briefcase is either a zippered or a clip covered spin-off of the traditional attache case. It can be made of leather, vinyl and metal. It has a more relaxed design as compared to attache cases. Attache cases are known for their large middle openings and compartments, while executive briefcases have a lot of zippered mini compartments found on different parts of the case. The executive briefcase has a more baggish feel than the attache case, since attache cases are built like stiff little buildings. Some executive briefcases sport the traditional small handles at the top, while some have the folio straps. There also executive briefcase models that offer both.
Malls offer a wide variety of these executive briefcases. For everyone one of us, there is a kind of briefcase. For the flying executive, there is the metal briefcase. For the programmer that must have everything in one neat bundle there is the laptop briefcase. Leather briefcases are styled for the classy businessman that must make that perfect impression. For the businessman with samples and equipment there is the rolling briefcase. To each his own… briefcase.
Perhaps the greatest task with regards to the briefcase is that it could come in so many combinations, you could spend all day looking for the perfect one for you.
Filed under: Marketing