Use Learning Styles: Dan Kennedy Information Marketing Secret
In her very first year in online marketing, Carrie Wilkerson developed an audience of over 55,000 subscribers, viewers and listeners by being genuine and personal.
As part of Dan Kennedy’s Info Riches course, Rob Toth interviewed the top information marketers in the world. Carrie Wilkerson was one of them. The series of interviews is called “Future Of Information Marketing.”
Carrie had been running businesses as a work at home mom for ten years while raising four children. Then she discovered online information marketing.
Very few people are able to reach the success levels that Carrie has been able to achieve in such a short period of time. This is especially true of someone working part-time in her very first venture online. According to Carrie there are people at the top who are making millions and people at the bottom who are not making much at all. She says the middle ground is where the big opportunity is. This is where the competition is heating up and people will need to set themselves apart by building relationships.
At first pictures were used to personalize web pages. Audio came next. Now video is considered the important media to make the experience of the user more real, more genuine for the consumer. However, Carrie says “I still think people want more. They want more personalization.” According to her, people don’t want to be just a number. She says that people don’t want those they buy from to be “faceless and flat behind a screen”.
The idea that marketers can wait for people to come to them instead of them going out to serve their customers is outdated. Carrie says “I don’t want to be that impersonal, don’t want to be unapporachable… don’t want to be unreachable or set apart”. “I want to be right in the trenches…” “I think it makes me more real. I think it makes me more touchable.”
When Carrie used to teach high school she learned that people have different learning styles. She says that she “learned that some people are readers, some people are listeners. Some people are watchers and some people are touchers and doers.” You have to connect with people at their level, the way that’s most comfortable for them. “Unless you are touching all of the respective styles of people you are missing 25% of the population.”
As a marketer, if you only use emails you will only get the readers of the population. Audios will only appeal to the listeners. In her strategy, Carried decided to create 50 training videos. She reports that the people who actually watch her videos have a clear sense of her as a real person. “It’s a rapport builder”.
When Carried runs into someone who has watched her videos she says they feel like they know her personally. If one of her viewers runs into her on Twitter they treat her like a friend. It’s a real, personal connection for people who have seen her on the videos.
Carrie tries to touch all learning styles in her marketing. She says it “has been great for lowering trust barriers and creating a following”. If a marketer can lower the trust barriers in people, they will be willing to buy from them again and again. These people will be willing to stay on the mailing list and will continue to interact with you to deepen the relationship.
Your goal as a marketer is to develop a trusting relationship with your customers. If you can do that, they will stay with you regardless of what your competition may offer. You will have a stable, successful business.
Filed under: Marketing