How and Why to Buy an Online Website
Getting traffic to a website is not always an easy thing to do. Buying a website that already has traffic is much easier, but determining the value of that site before you purchase is a skill that can be developed over time. Purchasing websites is an excellent way to leverage other people’s work for a price.
Aside from the traditional methods or even some of the newer methods of getting traffic to a website, you’ll be able to get traffic to your site by redirecting traffic or strategically placing links and ads on the site that you purchase. Based on traffic estimates and how closely related your target website is to the website you purchase.
If you know the value of each visitor to the site then you’ll be able to determine how much value the purchase of a new site will represent as far as whether or not that site is worth buying. Visitors to your site are either targeted or non-targeted traffic. If you purchase a site that is closely related to yours, visitors that you can redirect to your original site would be targeted traffic.
The other types of visitors to your site are those that “stumble upon” your site. These visitors are less likely to purchase on their first visit or commit to some service. There’s no exact science to this except to track as best you can which visitors purchase what. One great way to separate this and determine which visitors do what is to direct your pay-per-click visitors to a specific landing page so that you know what they purchase and on what keyword they searched to get to your site.
Once you know your visitor value and have good estimates on both targeted traffic and untargeted traffic for the visitor value, you’ll be in a better position to make a value judgement on buying this new site based on how much traffic you’ll get from that source.
One of the best websites where you can go to see websites for sale is sitepoint.com. There are dozens of other sites where people post a website for sale. Depending on the niche you’re going after, you’ll be able to find many sites that will be affordable and provide just what you need. eBay may be another great option for finding website that you can purchase. Remember though that people will often sell brand new websites with no traffic at all. If you are looking for a website to buy for traffic, make sure you are getting a website from someone that has good feedback as a seller and documented traffic.
Make sure you’re doing your research before you commit to buy a website. Some of the things you should consider are how much traffic does this site get? How long has the site been up? Does the site have PageRank? There are dozens of things that could influence the value of the site. Just make sure that before you buy a site, you know about it and you have a plan for what to do with it.
Not only can buying a new website help your existing site by being a source of links and traffic, but buying new sites can be an investment in and of itself that you could later resell for a profit and recoup your original investment and more depending on what you do with the site.
Filed under: Web