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You understand that advertising is the key to building a successful online business so you are light years ahead of many of your competitors. Most of your time should be spent (I’d say up to seventy percent) promoting and marketing your business. In the paragraphs that follow, we’ll be looking at which type of advertising is better for you.

Here is my take having used both forms of advertising successfully. There really is no such thing as free advertising. Time is money and you are either going to spend the money upfront or spend the time to make it happen. The real question is how much is your time worth?

For the sake of this article, let’s call them automated (paid) vs. manual (free) advertising. That said, there are many ways you can use both methods and neither is necessarily better than the other. The real key you must first determine is what works best for you and what are you comfortable with.

Either way there are inherent advantages to any form of marketing you choose to do. The main key should be your marketing effectiveness. Are you getting the results you’re looking for? Advertising without the desired goal of achieving profitable sales will leave you disgusted and eventually put you out of business.

First, let’s look at free methods of advertising and how you can benefit there. This method gives you a level of “in the trenches” experience that will go a long way if you decide to use paid methods in the future. The hands on aspect of it gives you an understanding of the marketplace and how it responds to certain messages which is invaluable.

When it comes to automated (paid) advertising I recommend starting small and gradually building up to larger marketing campaigns. This allows you to test the waters and improve your conversion ratios as you go. This will also allow you to accomplish other things in your business while your advertising consistently runs in the background.

Now regardless which way you decide to go I recommend you set up tracking systems so you can test your results. Not knowing what’s working and why it’s working is one of the worst positions you can be in as a marketer. When you understand the source of your results you can make wiser decisions with both your time and money.

When all is said and done I suggest doing some research to find out which method is right for you. Trying out more than one method is fine but be careful not to become a jack of all trades and master of none. Try to become proficient and achieve results with one form of advertising before jumping to the next. Ultimately, this strategy will prove most beneficial to your long term success.

Filed under: Home Based Business