How to get people to buy from you again
Howdy Fellow Business People,
I’m pretty good at getting repeat copywriting business. But I found out it’s not that way for everyone. David Garfinkel knew, so he invited me to I speak on his teleseminar called “Repeat Customer Profit Bonanza!”
I guess it was “unconcious competence, because I didn’t have a clue why I got so much.
So I dove into the bowels of my mind (ok… maybe that’s not a good visual…) and I tore the whole process apart. Took a long time, but in the end, I liked the formula.
Wanna know my secret?
Okay, since you asked here’s what I came up with.
It’s such an easy formula, master it and the rewards are golden.
1- Results.
But hang on, that’s not all of the formula!
The second thing you need to nail is COMMUNICATION.
2- Communication.
When you communicate, you build your relationships, find new needs and show new solutions that your customers don’t know you even offer! It works online or offline, keep the communication flowing and make sure you aren’t always pitching in every communication.
After that, you need to deliver a heaping dose of VALUE.
3- Value.
Make sure your customers know you have other competencies and give them value along them.
Just share your unique knowledge… add more value… and they will see how different you are compared to the competition. (You’ll smoke the competition!)
For example, my copywriting clients end up getting thousands of dollars of marketing advice for free. .
Don’t be one of those people who only do what they need to do to get by… get outside of that mindset.
Customer service on the web sucks. At least most of it does. Why not go one further and provide warm fuzzy customer care? You’ll instantly be different than everyone else… and your customers will LOVE you for it.
Why not be different from all the cold prickly “service” people are used to? Think that will set you apart?
Just some warm fuzzy customer care will set you apart. And your customers will notice… and your trust skyrockets.
For example, I work with Rick Raddatz, HE gets it. I was flown by Rick to Brekinridge Colorado for a 2 day brainstorming session this winter. We focused on customer service a good amount of the time.
But Rick didn’t just pay lip service to the concept. When I wrote his Instant Teleseminar copy, we added Ricks personal cell phone number in the copy.
Because they took the time to set it up (which most people do half heartedly) and now that expense has actually paid off.
Don’t be afraid to invest in customer care… it pays for itself.
Which would you rather have?
The upside is, it helps with your customer COMMUNICATION and you’ll get new ideas for products and services.
Bottom line – Not only did customers have Rick’s cell phone number as a “security blanket” that made them feel cared for, but Rick saw other benefits too. Talk about a win-win!
(A pro copywriter like me shudders at one and done business models…)
Put the formula to the task and watch your business explode.
Cheers,
Million Dollar Mike
Filed under: Internet Marketing