Capturing Your Clients
Once you have started your business you will need a way to reel in your prospects. The best way to do this is to create a page for your customers to start the viewing proccess. This is the first page that they will go to and it is called a capture page.
This first page is also know as a landing page. Of course it’s called a landing page because after clicking your link they will land on that page. It is also known as a capture page with a simple form to fill in to get more information on your business.
This first page is also a bit of a teaser because to get more info on your business they will have to fill in the form. But why would you have your prospects do this? Why not show them everything all at once?
The reason for this is so you will have their contact information before you allow them access to your site. This will serve two main purposes. The first is so you can contact them to give them any information they might want and answer their questions about your business.
It’s great for them to be able to speak with a live person and will raise their confidence level in your business. Especially for new people showing them that your business is not a lifeless one. Human contact is very important to home business.
The important thing about getting their contact info from your capture page is because while they are considering your opportunity your can send them periodic e-mails. Using auto responders is the way to do this. Once linked with your site this service will send periodic e-mails to your prospects.
How many they receive and how often they get them is up to you. The reason for doing this is because not everyone will join your business right away. People will think about it for a while and while they do they will continue to get your messages about your business.
Filed under: Home Based Business