Placing Too Much Importance on Google PageRank and Relevance
Link building can be long and tedious. Due to this, it is essential to set aside the appropriate amount of time and resources for the process. Knowing what misconceptions there are regarding link building, compiled with your own creativity, you can go far in link building.
In the decision process of which links to choose, one usually takes into account Google PageRank as well as the site’s relevance. These are both important, but not to be overly emphasized at the link building opportunity’s expense.
Google PageRank, also known as PR, is the rating that the search engine gives a page that it crawls. PR serves its purpose in indicating a generic guide for a site’s range and reach. Trying to figure out the difference between a PR3 and a PR4 page is mind numbing, and not effective in link building. In addition, PR is not a indicative of Google’s own system, as PR0 links can be just as useful as PR3, within the right context.
The common way of thinking is that the most valuable links come from the ones with similarly themed, relevant pages. Although true, taking that for face value can encourage missed opportunities. The best links can be found on like themed sites, or within the same industry, but links that aren’t can be useful, as well. Use common sense, but just because a link is not the same theme as yours, don’t bypass it.
If you can cultivate your intuitive skills in placing valuing inbound links, without relying on PR, you will raise links to your site naturally. It will also make your link profile more natural looking.
Filed under: Sales