Texas Web Designers 2.0
A change is taking place in how websites are built. With the advent of new web design software and coding techniques, websites are increasingly more functional and attractive. This new standard is Web 2.0 – and Texas Web Designers are using it to design some of the most extraordinary sites on the Net. Companies like Revlon, Simon & Schuster and even NEC have enlisted the skills of Texas Web Designers to complete their highest-priority web projects.
Web 2.0 is the new standard in web design, combining elements of CSS (Cascading Style Sheets), improved navigation, DHTML and stylistic menus, buttons and images to give the user an overall more pleasing experience. Texas Web Designers have mastered this technique. Many even refer to Texas as the new Silicon Valley of Web Design.
To interpret the movement to a more standardized Internet, it is necessary for us to look at the Internet’s beginnings. At first the web was nothing more than simple ASCII text. The first version, Pine, was so simple most people didn’t feel the Internet was of any value whatsoever. There were no fancy images, videos, or transcational websites to speak of at first. But with the introduction of standards like XML and CSS this has all changed. Texas Web Designers are demonstrating how much improvement we’ve made in this industry with sites like that of HP and Dell. These Texas-based companies are years beyond the rest of their competition, and this is generally-speaking, an accepted supposition amongst Internet enthusiasts. Good web designers know the value of a clean design, and “sticky” presence in cyberspace.
Texas Web Designers use the standards of Web 2.0 to the fullest, combining even complex Flash and Actionscript elements into their work, to give the page a dynamic, interactive feel. But the real accomplishment is that these sites have not had to sacrifice what is truly important – placement. As many experienced IT and Web Marketing Specialists know, complex media like Flash and Actionscript can cause a site to lose placement in search engines, which have a hard time interpreting this information.
Texas Web Designers are employing the highly specific and technological languages of Javascript, AJAX, Flash. Silverlight and XML to create stunning online media. Fortunately, these smaller operations are very careful not to lose focus on what’s really important, getting leads. Texas Web Designers understand that there cannot be a bland page within any site, since this could be the landing page for any particular visitor to the client’s website. One must remember, after all, that just because the home page is first, does not mean people ever get there, or that they stay for very long at all.
In many white papers and articles, you will see time and time again how these small web design firms negotiate the various sharp corners of SEO (search engine optimization) by limiting the amount of FLASH and Javascript in their websites. Its use is limited, so that search engines do not overlook their clients’ sites because they cannot read it. The key, it would seem, is moderation. There are many tools available to us now in web design. But it is up to us to use our discretion and use these advanced tools sparingly, so as not to “shoot ourselves in the foot.
Filed under: SEO