Need Custom Content? Hire a Ghostwriter!
What do presidents, candidates for political office, political debaters and Internet Marketers have in common? Writers. We all need fresh content.
The political leader engages a speech writer; the webmaster outsources to a freelance article writer. Both entities are ghostwriters who receive no credit for his work. The speaker or webmaster receives all the glory.
Ghostwriters and speech writers have been used by our governmental leaders for 100’s of years. It has been reported that Alexander Hamilton was the speech writer for George Washington. If that is an accurate report, then Alexander Hamilton is probably the most famous ghostwriter of all times.
A ghostwriter is a writer who works for compensation and upon completion of the project gives up all rights to the work. Almost all people in government use ghostwriters to write their memoirs, correspondence and speeches. Many webmasters use ghostwriters to write their web content because they either don’t have the time or talent to keep their website updated with original, tailored content.
In this article we are going to explore the process of hiring a ghostwriter to write those original articles for your internet site. Following are a few tips to help with the process:
Be prepared. Do not talk with a ghostwriter without knowing what you want. Do you require technical data? Will the articles demand in-depth research? How many words do you want? What subject matter do you wish the article to express?
Don’t tell the ghostwriter to “write me an article on weight loss” – a subject that has a multitude of subtopics and methods. If you don’t understand what you want I can promise you the ghostwriter will not please you, no matter how much they charge or how seasoned they are. They are writers, not wizards.
Be professional. If you desire to employ a freelance writer but you are clueless as to how much they charge or how they work you could end up losing your shirt. Hop over to Google and look up “custom articles”, “freelance writers” and “ghost writers” to see what the going rates are.
When you see what the “going rate” for ghostwritten articles is you can develop your budget for the expense. Or, after the research you may determine you can’t afford a ghostwriter.
Ask for a quotation. Many times web sites will post their fees so you can easily determine what the project will cost. At other times you may need to ask for a quotation.
Or, perhaps you are posting on one of the freelance websites such as elance.com or getafreelaner.com. As indicated in Item #1 – Be Prepared. Cover the following points in your query or posting: a) article length (words) b) article Topics c) deadline for the finished work d) your budget for article writing, and e) the method of payment.
Be Very Specific. What do you require? Believe it or not there is a difference in “content articles” for your website visitors to read and “keyword articles” written to improve your SEO (search engine optimization).
Maybe you want both. If so, does the ghostwriter have skill in creating people-pleasing content that will also delight the search engines and boost your search engine position?
Keep your bottom line in view. Don’t overpay for your articles. Always keep accurate records of income vs. expenditures and remember that the reason you are employing a freelancer to write those unique custom articles for your website is to increase the traffic, thus the earnings, to your website.
Filed under: Copywriting