Brand Identity – How to Get In the Loop with PR
That great idea has hatched, it feels good, it smells good and you believe it could be hugely successful but you dont know how to market it. What do you do?
Frustration can easily manifest itself if you hit a brick wall when it comes to marketing and PR knowledge. You yourself are convinced your idea is a good one but how do you let the world know about it when the market place is already drowning in all singing, all dancing products.
It is a given these days that a little bit of showbiz dressing can push a product or an event a long way, provided it has some value to begin with. Your work might be the best in the business but if nobody else is aware of it, your endeavours may be fruitless.
So what are the foundations to build success on? What kind of makeover is needed to transform a brand name that is genius but painfully obscure into something that is on peoples minds everywhere and causing a real buzz?
What are your goals and how do you reach them? Brand awareness and brand recognition.
Brand Identity: For something to be successful it needs an identity. Does your service, product or event have an identity? Something people will recognise and relate to?
Brand Strategy: Identity for your brand has been achieved and established. What are the results you are hoping to yield? The benefits you hope to reap? What is your target audience and how do you best reach them specifically?
Brand Building: The identity of your brand is in place and you are happy with it. Your brand strategy is planned and mapped out and now you want to bring all the jigsaw pieces together to complete the puzzle. What are the tools you can use to perfect your package?
Once you have climbed these particular steps your brand should be ready for the rat race that begins once it is in the public eye. The hustle and bustle of competition, the pushing and shoving of myriad other brands diving for the spotlight of fame and fortune.
Tools: This is the moment when the decided upon tools become the main players for your brand. You are convinced you have chosen the correct tools for the job? What tools are available? Many are very specialised and technical, requiring a level of expertise to get the most from them. For some this provides another tricky obstacle but of course there are many who are able to manage all these tools themselves.
Crisis management, media relations, online Pr, social media Pr and press releases are some of the tools that will undoubtedly be essential when it comes to the brand battle.
Filed under: Public Relations