Emotions And Memories Are Keys To Your Online Traffic Formula
Memories play a major role in how we are impacted. Our memories are stored as pictures. Pictures are easier to access and more meaningful to us than words. They can capture many feelings and emotions in one image. Thus, the famous saying, “A picture is worth a thousand words,” is right!
Remembering the written and spoken words is a difficult task unless they accompany some emotion invoking pictures. Most people will remember visualizations in their minds first.
In addition to memories, emotions play a critical role in decision making. It is important for marketers to understand that aside from logic and reason, human behavior is mostly influenced by emotions. Emotions are driven by the influence our memories have on us. So, we want our business marketing to spur emotion.
Here is a little experiment I want you to try. The of the word anger, and think or image what this looks to you. Did you see facts or some kind of image in your mind. I’ll bet you saw an image probably accompanied by some emotion. Scientists believe that decision making cannot happen without emotional responses.
People need to access emotions to influence there behavior. Emotion drives higher traffic. Buyers want to be impacted. To effectively market, you want to figure out how consumers relate to your product and certain experiences. These experiences will bring up emotions which will influence their behavior.
Commercials that are full of dancing people and party lights, actually will tie up the product their selling to your emotional response of having fun. There are very few words but lots of emotion.
Unveiling common emotional responses will give you insight on what you must do and say to succeed with internet marketing. How your customers feel about your product is an important question. We want our customers to trust us. Understanding the mind will help you greatly with an online traffic formula.
Filed under: Internet Marketing