Easy Ways To Harness The Power Of Article Relevancy
You have to keep your articles relevant to the general subject of your website. Failure to do this will cause you to lose search engine value as well as visitor credibility.
What do we mean by relevant?
“Relevant” means “related to.” Basically, any subject you can tie in some way to your main business can seem relevant in an article. If you are selling a startup kit for small businesses, you can generate a list of relevant topics that will interest visitors and keep search engines happy:
The pitfalls of starting a small business
How to get a startup loan
Good reasons to start a small business
The pitfalls of starting a small business
Creating an advertising budget on a shoestring
Good reasons to start a small business
The pitfalls of starting a small business
This is not a complete list of course. Any website about small business can generate a large number of articles with content that’s relevant.
So what if you sell something like dog treats?
With niche markets it may be significantly more difficult to determine what is relevant content. If your topic is a narrow one you can try to branch out the subject matter of your articles to include other things that may also be of interest to readers.
In the above example it is safe to assume that most of your readers and prospects are dog owners. So given that consideration, there are lots of topics you can write or otherwise acquire that will keep readers interested and brand you an expert. For example:
How to come up with a creative name for your new puppy
Housebreaking tips for puppies
How to vacation with your dog
Housebreaking tips for puppies
Whether dogs should wear sweaters
Whether dogs should wear sweaters
Shelters versus pet stores
You will notice that all of these topics are a natural extension of the main business. That would be dogs and dog owners. Since each of them is related to the website, a mention of homeade dog treats can be included naturally in each article.
So how do you find relevant topics?
If you find you’re having a tough time coming up with relevant topics, a keyword tool can help you find some. There are several easy to use and free keyword generators that will help. They can reveal topics that you won’t have thought of.
Filed under: Blogging