Five Easy Steps to Killer Pay Per Click Advertising
MSN, Yahoo, and Google have all generated fantastic advertising opportunities with the PPC or pay per click advertising model. These simple online advertising systems have enabled many businesses to dump untold millions of dollars into their advertising campaigns online. What happens all too often, though, is that these business people don’t effectively use the PPC advertising model in a way that converts web searchers into sales and leads.
There are many tricks you can use to create killer pay per click advertising campaigns. These five tricks will help you maximize your return on your PPC investment while minimizing costs and generating a solid conversion rate.
5. Display URL. Once upon a time, Google allowed advertisers to put whatever they wanted into their display URL, the website address visible on the PPC advertisement. Now, your ad needs a real URL that everyone will land on when they click on your ad. You can’t even use a URL that redirects to a different website. For this reason, your display URL is even more important. Make sure you capitalize the first letter of each keyword in your display website name. For example, my website URL is www.creative-emarketingsolutions.com. When I use that URL in my PPC campaigns, I set the display URL as www.Creative-eMarketingSolutions.com. This capitalizing helps your business URL stand out from the pack.
4. Keywords in the fist line. The first line of your ad should have your most important keyword phrase in it. When you get only four lines of advertising for your ad including your display URL, the first line of your ad is the best chance you’ve got to grab the potential customer’s attention. Your first line should grab attention and set your ad apart from all the other ads out there. It should tell the person searching that you’ve got exactly what they are looking for.
3. Benefits vs. Features. The second line of the PPC ad needs to explain the important benefit of your services or products. The next line should explain an important feature of the services or products you offer. How is that different? A feature is why that customer should purchase your services or products. A benefit is how your potential customer’s situation will get better because of your services or product line.
2. Keywords. The keywords you select will determine how much you pay for your clicks, so pay attention. Well researched keywords will draw targeted traffic that is ready to buy. Poor keywords will cost you money. Use Google’s free keyword tool to uncover the best keywords for your products or services- the ones that are searched for often but have little competition.
1. Place your ads in even rotation. Make sure you create at least two different PPC ads that run simultaneously. By doing this, you are able to test different marketing messages to determine which ads convert into sales better than others. Don’t let Google decide which ad is performing best. Check your campaign settings to make sure they show evenly over time.
You never know what might make a difference in your CTR or click through rate. Sometimes just switching the text in your second and third lines increases your CTR. Different titles convert differently. Different display URL’s convert at varying rates. You’ll never know until you run a couple ads in competition against each other. Then, when you’ve generated enough clicks, you can decide which ad works best, drop the losing ad, and create a new ad.
These five simple tricks will help you dominate in the competitive world of pay per click advertising. If you need assistance creating your own PPC campaigns, please don’t hesitate to ask our professional staff at www.Creative-eMarketingSolutions.com. We’ve been helping businesses succeed for years in the PPC arena, and we’d love to help you!
Filed under: PPC Advertising