Article Marketing – Finding Unique Content
Unless you happen to be someone who has only recently started doing business online then you will Know about article marketing. Through article marketing people like you and me are able to get involved in niche markets and target those visitors who are interested in the product you are promoting and turn them into being motivated to purchase from you.
Article marketing without any shadow of a doubt is a very powerful tool for using to promote a website. Certainly, if done properly it is an extremely effective method of getting targeted traffic to your site and building backlinks. By using informative articles that are short to promote your site may seem a waste of time, but the actual return on the time you investment can be astounding. But just how does article marketing work?
To start with, for little or no cost, you can write articles and submit them to various article directories and other websites. In turn, these directories and websites publish your articles on their sites. The cumulative affect of this is that your site’s search engine rankings will naturally rise due to all the backlinks you’ve gained from other sites using your content.
Article marketing is extremely viral since a single article, if well-written and targeting good keywords, can generate dozens and dozens of links back to the author’s site or other designated landing page.
Article marketing also provides the added benefit allowing even a new website owner or author to develop a reputation as an authority in a niche. When a reader comes across your article through an article directory and is interested enough to click through your links and visit your site, you’ve been handed the opportunity to develop a relationship with that reader. It’s up to you to cultivate that relationship by offering even more relevant content for your readers that addresses their questions, needs or wants.
At various times, you’ll hear that article marketing is no longer effective or that submitting an article to hundreds of article directories does nothing more than create duplicate content and puts a site at risk of being de-indexed by the top search engines.
But putting aside the arguments that rage for and against duplicate content just now, article marketing is still as effective as any other promotional or traffic strategy being used today. Promotional strategies are constantly changing, yet the strength of article marketing remains because the foundations of the World Wide Web are built on it. Plus the WWW is always in need of fresh and relevant content.
Millions of people come online everyday to search for information, products, answers to questions, interaction with online communities or any other number of reasons. By providing this content through means of article marketing, you are establishing your own stake in this enormous arena. Provide enough decent content and you’ll be rewarded with a stream of traffic to your site. Put forth good content and the right offer in front of your site’s visitors and you’re likely to capture the sale.
Article marketing is the one free or nearly free strategy to promote a product or website that anyone can do. It is an excellent way to bring in targeted traffic if you are willing to work at it consistently and for the long-term.
Writing informative articles that use well researched keywords no matter what niche you are involved in cannot only get your more exposure, but increase your rankings in search engines. However, submitting the same article to numerous article directories or specialist websites will dilute just how effective your article marketing efforts are.
For your article marketing to succeed you should be aiming to submit unique versions of articles that you write to directories and websites. This may seem somewhat of a daunting task initially but the results you get back will be worth all the effort in the end. Gone are the risks of you producing duplicate content and slipping in search engine rankings. Yet whilst the definition of what actually constitutes duplicate content continues to be a subject for discussion, the majority of experienced webmasters are happy for around 30% difference in each article written.
Of course, the greater the difference between versions, the better, but keep in mind that the top search engines spiders review a webpage in its entirety and take other elements of the page into consideration. Even a seemingly small 30% change can be quite sufficient to avoid being “sandboxed”.
Submitting unique versions of your articles is the smartest way to undertake article marketing. Not only are you gaining targeted traffic, but the boost in ranking tends to last longer from backlinks you build through marketing unique articles.
Filed under: Article Marketing