Self Tanning Products Are Stiff Competition For Tanning Salons
Are tanning salons needed with so many self tanning products out there? Some in this line of work think about it and wonder if they should continue to invest in their business. While it is true some people are turning to these other products many people don’t want to do it on their own.
Since you can’t go around bad mouthing self tanning products you need to take another route. You need to make sure you are offering them everything they could want from a tanning experience. This way they won’t be encouraged to go anywhere else. If they do ask your opinion you can tell them that you have seen plenty of people coming in with what appeared to be a fake tan due to the use of self tanning products.
Being able to show consumers what you offer above self tanning products is important too. Your tanning salon has to be willing to evolve to meet their needs. For example there are plenty of people out there worried about skin cancer so they want sunless tanning products. Be sure you offer them such as a mist tan or with an airbrush process.
Promote how convenient that a tanning salon is. Many self tanners can be time consuming to put on. It can also be hard to reach your back and so you need someone else to do it. At a tanning salon you can get in and out without any problems. What you will be left with is a gorgeous looking tan.
While you do need to make a profit, you need to balance the prices so that you don’t cause customers to self tan. They need to find the value in what you offer so that they can fit it into their budget. They need to know that coming in to tan is a great way to pamper themselves too. It gives them time to relax and it can help improve their outlook for the rest of the day.
How well does your staff know about what you offer? They need to be avid salesmen without being pushy. They need to be prepared for frequently asked questions about the tanning process. This is important because if a customer wants to be alone to figure it out they may as well be at the store in the isle with self tanning products.
You also need to offer great products. Again, knowing about them is important. When a person sees self tanning products at the store they don’t know what will work well for them. Therefore they will be less likely to buy them. If your staff takes the time thought to discuss the products available that will help each person with their tan based on their skin tone they will be encouraged to buy and use it.
If you pay attention to what is going on with self tanning products, you can advertise in a manner that still gets customers to your tanning salon. There is still a great market for this type of business so don’t dwell on the issue too much. Instead continue to create ways to get people to see what all you have to offer them. Make sure you have plenty of tanning options so they can choose the one that will benefit them the most.
Filed under: Small Business