Targetted Traffic
Everyone who has a website knows that to have sales you must have traffic, but not just any traffic it has to be targeted traffic.
Targeted traffic involves enticing visitors to your site that are actually interested in the content of your website. If people are interested in buying tropical fish they will find websites about buying tropical fish interesting.
There are a number of methods for obtaining targeted traffic.
Forums – If you are an active participant in a forum you can obtain targeted traffic through the link to your website you can add to the signature. If you spam you are likely to get banned. However, if you add value by joining in debates and answering questions you may even come to be known as an expert. If others like your style, the quality of your posts or even the promotional text in your signature you can generate targeted traffic that doesn’t cost you anything.
Reciprocal Linking – For most product websites there are usually many other related websites which aren’t direct competitors. You can contact the owners of these websites to ask for a reciprocal link. While a number of them will simply ignore your request, you will start to build up some useful links over time. Again, this can provide a source of targeted traffic.
E-Zines: Contact e-zine owners that have your target readership and buy advertisements from them. Be sure to have a test run to see that the return on investment is sufficient to cover the costs involved. If you are buying an extended run of advertisements haggle with the e-zine owner over price. You may save a considerable amount.
Newsletters: When people visit your website offer them something of value for free if they sign up to your newsletter (like an e-Book). Your newsletter should be written tightly geared towards your topic. It should be published regularly at weekly intervals.
E-books – People like to receive things for free. You can give away e-books which contain useful information and are valued (and read). The trick is to include links back to your site. If the information is really useful, the books tend to be passed on from one person to another creating a viral effect.
Joint ventures are another good way to increase your share of targeted traffic. Other marketers may have already done the hard work in building up sizable lists of interested people. If you can make them a reasonable offer it can end up in a very nice win-win situation.
Buying traffic through Pay Per Click (PPC) is usually the fastest way to get extremely targeted traffic. As you have control over the keywords, you can be sure that the visitors are looking for exactly what you can provide. This tends to result in a much higher conversion rate.
When you combine these techniques and apply them consistently over time you will find a rich source of targeted traffic coming to your website. This, combined with quality products will ensure the success of your online business.
Filed under: Traffic Generation