How To Determine The Cardiac Rehabilitation Target Market
You can identify the primary cardiac rehabilitation target market with six major factors: age and gender, health care, work habits, adjustment to middle-age, willingness to change, and family connectedness.
Cardiac Rehabilitation Target Market 1 – Age And Gender
The people most likely to need cardiac rehabilitation are middle-aged men. More men than women have heart problems, and the most common age for recovery is middle-age.
Cardiac Rehabilitation Target Market 2 – How Well Have They Taken Care Of Their Health?
Most mid-life men have put everything else before taking care of their health. They don’t take the time to exercise. They eat too much and the wrong foods. They avoid getting proper health exams. Many are overweight and/or smokers
Cardiac Rehabilitation Target Market 3 – Work Habits
The men most likely to be the cardiac rehabilitation target market are workaholics, working 60 to 90 hours per week. In mid-life, many find their careers stalled. This leads to great stress and often to depression.
Cardiac Rehabilitation Target Market 4 – They Are Not Adjusting Well To Mid-Life Changes
Men often don’t take mid-life changes as well as women do. They feel less like men as their sexual appeal and appetite diminish. They lose much of their sense of self as they lose physical strength. This leaves them feeling bad about themselves and adds to their stress levels, making them more likely to develop a heart condition.
Many participate in self-destructive behavior and refuse to talk about what they’re experiencing. As a result, mid-life men often suffer heart attacks and other forms of heart disease.
Cardiac Rehabilitation Target Market 5 -They Have Strong Family Connections
Some of these men become motivated to change their behavior because they want to live to be with their family members. Even those who originally resist change can sometimes be persuaded by a loving family member to improve their health. Living for themselves may not motivate them to change, but love for family members sometimes does.
Cardiac Rehabilitation Target Market 6- Willingness To Change
After a heart event occurs, some men wake-up to their destructive behavior and change to healthier behavior. These men improve most with cardiac rehabilitation. But some refuse to change. They won’t commit to cardiac rehabilitation and often die within five years.
Thus, the best cardiac rehabilitation target market are mid-life men. The men who want to live enough to change their ways will complete their cardiac rehabilitation. They will also learn new tools and techniques for reclaiming their health. They will continue exercising more and eating more healthy foods even after their rehabilitation training is completed.
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