The Pros and Cons of Using Subdomains
Using subdomains is not preferable because they don’t look right, require using a prefix name, and are overlooked by seach engines; this is why most businesses don’t like to use them. Lets learn the truth about subdomains.
Subdomains can be substitute or second tiers of a domain. A regular domain looks as follows: www.domain.com. A sub domain looks like this http://subdomain.domain.com. The difference is that subdomains don’t start with the “www”.
Subdomains rank efficiently well. Search engine spiders and bots are not prejudiced when it comes to the ranking of subdomains and regular domains. As long as your site has the right SEO keywords and has been optimized, whether you have a subdomain or regular domain name doesn’t make a difference at all.
Let’s pretend that you site has a lot of categories in it. If you were to submit to a search engine, you could submit each subdomain as its own individual category and still get a good ranking.
Search engines will view subdomains as a new site since it has its own index and home page. If you create subfolders, the search engine will not detect them, but instead read the parent folder as one set of site information.
Some are concerned that if the main domain is prohibited that their subdomain will be shut down as well. A banned main domain will have an effect on the subdomain. This usually happens when a domain is used for something other than its original intent, like putting adult material on a site when that purpose was not in the agreement.
To repeat, there isn’t any problem with utilizing a subdomain. If you wish to establish every subdomain as a unique entity, go right ahead. Get a main domain to use as a certified landing page.
Filed under: Domains