Writing SEO Articles and Internet Based Marketing
Search Engine Optimization, more often called SEO is a way of making web content easier for web users to find by using search engines. Content which is properly search engine optimized is far more likely to be found by people who are searching for words or phrases which are contained within the web page, blog or article without having to dig through the millions upon millions of other sites on the internet in search of what they’re looking for.
This is only the most rudimentary explanation of search engine optimization; so what does this mean to you as a writer? This explanation should have given you an inkling of the importance of using the same words and phrases which people enter into search engines when they are looking for something. These search terms are known as keywords and key phrases in the search engine optimization business. BY using these search terms in your content, you make it a lot easier for people to find your content on the web. Let’s suppose for a moment that you need to write an article about fly fishing – naturally, you’ll want to use the phrase “fly fishing” in the article, as this is one of the most commonly searched for phrases which your target audience will be looking for.
Exactly how many times it is used in the article depends on how many times you have been asked to place this keyword within the article. There are articles where the keyword is only to be found in the title but nowhere else in the text and articles where the keyword may be repeated as many as 20-300 times! It really all depends on what the client has asked for in terms of keyword placement within the article or articles.
Should you use a single keyword in this article or a group of keywords which are relevant to each other? This will again depend on what the client wants. You’re not the only one working with the client in many cases; your client may be subcontracting this work to you and have clients of their own who have criteria that they want met with the article. Freelance writers see a lot of this situation; for instance, a set of articles to be written for search engine optimization which come with a detailed set of instructions for how they are to be written. When there are instructions, you should try to follow them as closely as humanly possible.
However, there are going to be those occasions when you’ll run across a request or requirement which needs some clarification when you’re writing articles for search engine optimization. When this arises, get in touch with the client as soon as possible and ask them to explain anything which is unclear to you – in fact, the best time to do this is before beginning the assignment so there are no delays along the way as you write the piece; this ensures good turnaround time and a finished piece which the client is happy with.
Filed under: SEO