Traffic and Lead Generation Can Happen By Creating eBooks
The word on the street is that eBooks aren’t worth creating and that there is no money in them. I’m not on that band wagon and within this article I am going to lay out a few reason why you should be creating eBooks to act as a lead generation tool and increast your online traffic.
So why should you be creating eBooks?
Number one, people are going to visit your website if you ever give that eBook away.
But number two, if they come to your website, they are looking for information. If you have an eBook there that covers the information that they’re looking for, number one, you’re already set up in their mind.
I’ll give you an example of what I mean. About a year ago I was the best mad in my friend’s wedding. The thing is, I had never done this before and knew nothing about being a best man.
To figure out what my duties were I went onto the internet to find any information about what I should be doing. I had to go from website to website and piece together the information together, but if there had been one eBook and outlined the duties and procedures needing to be done to be a best man, I know I would have bought it.
How do I know that? Because I have bought eBooks in a similar nature, for various other topics, outlining step by step what I needed to do.
There were two reasons why I bought these books, firstly because I was searching for the information. Secondly, the information I was looking for was nicely packaged together in a step by step procedure.
The next reason why you should be creating an eBook is that within the pages of it you can advertise you own products and services.
You should be thinking of your products acting like a funnel. This is what we call the marketing funnel. Your eBook would be at the top of the funnel and further down are your higher priced products.
You want to use the eBook to build trust and demonstrate the value that you can provide to your customers so that they are more willing and eager to buy your higher-priced items.
When people know, like and trust someone they are more likely to buy products from them, especially when they provide valuable information. An eBook is your way to show how much value you can provide.
By doing that, by creating an introductory product, you then want to introduce your other higher-priced products and services that those people could purchase from you if they want to take that next step.
Your eBook becomes a platform to advertise your other services and products.
To be clear, you don’t want your eBook to be one big sales pitch though. You really have to balance mentioning your products and providing valuable information because this is what people will judge on what they can get from you in your other products.
This article, for example is one method I am using. It would be wonderful if you would go and purchase my other products, attend my seminars and work closely with me. I know have to gain your trust and show you that I do provide valuable content before you go and do that.
One way I try do to that is by providing free articles, like this one and put as much information as I can so it makes you want to read more of my articles and buy my products.
I want you to take the same philosophy and apply it to your eBooks. You’ve got to pack as much information into that eBook as possible, without it being one big sales pitch. If people see it as being a big sales pitch, they’re going to be turned off and they’re less likely to do business with you.
Using an eBook as a platform for your other products and services as well as driving traffic and making leads are all great reasons why you should be creating eBooks.
May ideas come to you when you need them most!
Filed under: Marketing